Senior Product Manager - Membership We have a unique opportunity for an accomplished Senior Product Manager to join our Membership product team.
In this role, you will play a pivotal role in developing and implementing strategies to grow the AA Personal Membership base, optimise the Membership product, and drive revenue growth.
This is a great opportunity to work for New Zealand's largest member organisation and one of the country's most trusted brands.
What You'll Be Doing | Mo te Turanga Membership Strategy: Work closely with the Head of Membership & Loyalty to develop and execute the Membership strategy, focusing on demonstrating value, expanding member benefits, and fostering membership growth.
Product Development: Implement the annual business plan for AA Membership, identifying and executing on product opportunities that reinforce the Member Value Proposition and support growth objectives.
Member Engagement: Utilise technology and data analytics to enhance member utilisation, engagement, and satisfaction, continuously optimising product offerings.
Marketing Collaboration: Collaborate with the Marketing & Communications team to develop and execute an annual marketing plan that drives Membership growth and revenue targets.
Cross-functional Leadership: Partner with stakeholders across the business to ensure cohesive alignment and integration of membership strategies across the organisation.
Training and Support: Manage the development of Membership training programs, intranet content, and sales support tools for front-line teams, ensuring effective implementation and adoption.
Process Optimisation: Lead the ongoing maintenance and optimisation of Membership processes and system developments, including website functionalities and cross-sell processes.
Financial Accountability: Own the Membership P&L budget, manage revenue forecasts, and measure financial impact from product initiatives.
About You | Mou Experience: You have 7+ years of proven experience in product management, with a strong background in membership-based products or subscription services.
Analytical Skills: Strong analytical mindset with the ability to interpret data, analyse metrics, and derive actionable insights to optimise product performance.
Commercial Acumen: Solid understanding of market dynamics, competitive landscape, and ability to identify opportunities for growth and innovation.
Communication: Skilled at building and developing relationships across a complex eco-system i.e.
Member Experience frontline teams, mobility and legal.
Adaptability: Thrive in a fast-paced environment, capable of managing multiple priorities and driving change through innovation and continuous improvement.
What We Offer |?Nga ahuatanga kei a matou Free AA Membership for you and your whanau NZAA Super Scheme with 2% employer contributions on top of 3% KiwiSaver A day off for your birthday Hybrid working arrangement Discounted insurance Working with the AA | Me mahi tahi tatou ki AA For over 120 years we've been helping Kiwis on their adventures!
Today, we're one of New Zealand's most respected and trusted brands.
From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million New Zealanders.
Here, we offer a lot more than roadside assistance.
We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.
Come join us and take your career on its next adventure!
Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day.
We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.
We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes.
We want you to know that if you feel like you don't meet all the requirements, please still get in touch.
We'd love to korero to see if you might be a great fit for the role.
