Company DescriptionAre you passionate about creating compelling customer experience, loyalty and relationship marketing strategies? Digitas NZ is seeking a talented Strategy Principal to join our Auckland team. If you have a strong background in customer communications and experience strategy across direct and digital channels, we'd love to chat.In this role, reporting to the Head of Strategy, you'll be instrumental in shaping customer experience strategies that resonate, inform, and connect with audiences – and build engagement and loyalty with some of New Zealand's largest brands. You'll thrive in a collaborative environment, working with cross-functional teams and partnering with clients at the senior level. Your passion for CX will play a critical role in ensuring customer-centricity is a key part of all communication and experience decisions.Key ResponsibilitiesStrategic planning: Develop compelling customer strategies and engagement plans to deliver enhanced customer outcomes that contribute to defined business goals.Customer journey creation and orchestration: Create, manage and orchestrate cohesive customer communication journeys across multiple channels, products and service experiences.Customer segmentation and data-driven insights: Immerse in the customer experience, extracting insights into behaviour, preferences, and needs to inform communication and engagement strategies.Championing customer centricity: Champion customer needs to ensure propositions and engagement strategies are reflective of a clear customer-centred value exchange.Behaviour-change and experimentation: Draw from behavioural science practices to help organisations drive impactful and iterative change.Narrative crafting: Quickly distil complex information into easy-to-understand customer strategies that communicate key messages effectively and create a compelling case for change.Client engagement: Present customer strategy recommendations with clarity and confidence to senior clients and stakeholders.Collaborative excellence: Collaborate seamlessly with brand and content strategists, designers, content creators and account management – ensuring customer strategy translates effectively into actionable experience delivery.RequirementsBachelor's degree in Communications, Marketing, or a related field.A seasoned professional with 8+ years' experience in CX, direct marketing, advertising communications, ideally in a leading consulting or agency.Deep experience creating, managing and optimising customer journeys across multiple segments, channels, products and services.Significant experience in building and orchestrating customer communications strategies, and shaping loyalty and retention programmes.Experience in methodologies such as design-thinking, innovation, agile and CX.Experience in data-driven insight generation, test-and-learn methods, performance reporting and behaviour change approaches.A collaborative mindset (the ability to integrate feedback and input from diverse teams) and an influential voice (to champion customer-centric change at the senior level).Curiosity and passion for staying updated with industry trends.
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