Our client is a dynamic and innovative platform dedicated to revolutionizing local business marketing by providing a comprehensive suite of tools and services.
They focus on generating leads, automating workflows, and enhancing customer relationships to help businesses thrive.
As they continue to expand, they are seeking a highly skilled Senior Marketing Ops Manager to optimize their marketing strategies, integrate advanced workflows, and enhance reporting capabilities for their clients.Location: Fully-Remote (Work from Home), 9 AM - 5 PM PSTKey Responsibilities:FB Integrations and Lead Generation:Monitor Facebook integrations to ensure effective lead generation.Troubleshoot and optimize integration processes to enhance performance.Workflow Integration:Integrate workflows with the appropriate forms to streamline lead capture and management.Design and implement new CRM marketing workflows, such as Recycle Lead campaigns for leads generated in the last 30 days.Roll out workflows to 150 client accounts, ensuring seamless execution and performance.UTM Tracking and Attribution:Set up and manage UTM tracking to ensure accurate attribution of marketing efforts.Analyze and report on attribution data to optimize marketing strategies.Calendar Integrations:Integrate calendar systems to streamline appointment scheduling and management.Ensure synchronization between calendars and CRM to avoid conflicts and enhance efficiency.System Integrations:Utilize Zapier to automate processes and connect various tools and systems.Create and manage Zapier workflows to improve operational efficiency.Implement integration solutions between Go-High-Level software and third-party systems, ensuring seamless data flow and functionality.Utilize Zapier to automate processes and connect various tools and systems.Create and manage Zapier workflows to improve operational efficiency.Meta Reporting and Dashboards:Build and maintain Meta dashboards for internal optimization using Metabase.Develop client-facing dashboards on Metabase to provide comprehensive reporting and insights.Ensure dashboards are user-friendly and provide actionable insights for clients and internal teams.Strategize Funnel Building:Define an action plan and the steps needed to deliver a fully functioning Go High-Level Funnel based on client needs.What Success Looks Like:Enhanced Integration Performance:Effective monitoring and optimization of Facebook integrations leading to improved lead generation.Seamless Workflow Implementation:Successful integration and rollout of new workflows across client accounts, resulting in streamlined lead management and increased efficiency.Accurate Attribution:Implementation of robust UTM tracking, providing clear insights into marketing attribution and enabling data-driven decision-making.Efficient Calendar Management:Smooth integration of calendar systems, ensuring conflict-free scheduling and improved operational efficiency.Automated Processes:Creation and management of Zapier workflows leading to enhanced automation and reduced manual workload.Insightful Reporting:Development of intuitive and comprehensive Meta dashboards that provide valuable insights for clients and internal teams.API Management: Utilize Go High Level's API to connect with various external platforms, including CRMs, marketing tools, and other business applications.Qualifications:Proven experience with GoHighLevel (GHL) platform, including workflow integration and CRM management.Strong understanding of Facebook integrations and lead generation processes.Proficiency in UTM tracking and attribution analysis.Experience with calendar integrations and synchronization.Expertise in using Zapier for automation.Skilled in Meta reporting and dashboard creation using Metabase.Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.Highly organized with strong attention to detail.Ability to work independently and manage multiple tasks simultaneously.This role offers an exciting opportunity for a Senior Marketing Ops Manager to play a crucial role in optimizing marketing strategies and enhancing reporting capabilities for a leading platform.
If you are passionate about leveraging technology to drive business growth and have the skills and experience required, we invite you to apply and join our client's innovative team.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets #J-18808-Ljbffr
