**Job Title**: Marketing Assistant - Remote Work **Company**: Barnes & Noble **Location**: Hamilton, Waikato, NZ **Job Type**: Part-Time **Seniority**: Associate Level **Years of Experience**: 4 ### Job Description **Overview**: Barnes & Noble, a prominent name in the retail industry, is seeking a proactive and dedicated Marketing Assistant to join our innovative marketing team. This remote part-time position is crucial to support our marketing initiatives, drive engagement, and contribute to the growth of our brand in a competitive marketplace. The ideal candidate will possess a minimum of four years of relevant experience, with a proven track record in marketing support, project management, and communication. ### Key Responsibilities: 1. **Marketing Campaign Support**: - Assist in the planning, execution, and tracking of marketing campaigns across various platforms including digital, social media, email, and print advertising. - Coordinate with cross-functional teams to ensure campaign objectives are met and deadlines are adhered to. 2. **Content Creation and Management**: - Develop engaging content for social media, newsletters, blogs, and other marketing channels that align with brand messaging and voice. - Assist in the management of the content calendar, ensuring timely publishing and updates. 3. **Market Research and Analysis**: - Conduct market research to identify trends, competitor activities, and customer preferences. - Analyze data from marketing campaigns to measure effectiveness and inform future strategies. 4. **Administrative Support and Coordination**: - Provide administrative support for marketing projects, including coordination of meetings, documentation, and reporting. - Maintain organized digital files and records for marketing materials and project plans. 5. **Customer Engagement and Interaction**: - Participate in customer engagement activities, including managing responses and interactions across social media platforms to enhance brand loyalty and awareness. - Gather feedback from customers to inform marketing strategies and improve services. 6. **Reporting and Insights**: - Prepare regular reports on marketing performance metrics and provide actionable insights to the marketing team. - Utilize analytics tools to measure the success of campaigns and marketing activities. 7. **Continuous Learning and Adaptation**: - Stay updated on industry trends, tools, and best practices in marketing and digital communications to continuously improve approach and delivery. - Attend relevant training sessions and professional development opportunities provided by the company. ### Requirements: **Qualifications**: - Bachelor's degree in Marketing, Communications, Business, or a related field. - Minimum of 4 years of relevant marketing experience, ideally in a retail or publishing environment. **Technical Skills**: - Proficiency in digital marketing tools and platforms (e.g., Google Analytics, email marketing platforms, social media management tools). - Strong knowledge of content management systems (CMS) and basic graphic design skills (experience with tools like Adobe Creative Suite or Canva is a plus). **Personality Traits**: - **Resilient**: Ability to thrive in a fast-paced and dynamic environment, handling setbacks with a positive attitude. - **Dedicated**: A reliable team player committed to delivering high-quality work and supporting company goals. **Soft Skills**: - **Presentation Skills**: Capable of effectively communicating ideas and marketing strategies to team members and stakeholders. - **Adaptability**: Willingness to learn, adapt, and embrace changes in marketing trends and technologies. ### Benefits: - **Relocation Allowance**: Financial support for necessary relocation expenses. - **Training & Professional Development**: Opportunities for growth and skill enhancement through various training programs. - **Company Equipment**: Provision of necessary equipment to facilitate remote work and ensure productivity. ### Working Environment: Join a team that thrives on continuous learning and adaptation to stay ahead in a rapidly changing world. We encourage collaboration, creativity, and innovation, promoting an inclusive culture where every idea is celebrated. ### Application Deadline: Please submit your application by **October 31, 2024**. ### Equal Opportunity Statement: Barnes & Noble is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences. --- We look forward to welcoming a dynamic and committed Marketing Assistant to the Barnes & Noble team. If you are ready to make an impact in the retail marketing landscape, we want to hear from you!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.