Manager, Brand Communications - Nz

Details of the offer

Purpose & Overall Relevance for the Organization :

This position plays a key role in the development and execution of the adidas Brand Communications strategy in New Zealand.

Reporting to the Senior Manager, Brand Communications, PR & Media, the Manger, Brand Communications (NZ) will drive the always on' calendar for key brand and category activation moments in the local market.

The role will support and drive a range of marketing activities in New Zealand, including Brand Communications, PR, events, social, partner activation and retail (DTC).

The role will be responsible for leading the local PR strategy, ensuring an always-on media approach and managing the local PR agency.

Key Responsibilities :

Develop the local PR strategy for the New Zealand market, including building the agency relationship to manage always on PR and media storytelling

Work cross-functionally with the Brand Communications team to manage and execute key campaigns and category moments in New Zealand, across Rugby, Outdoor, Originals, Running, Football and Sportswear / Training

Work cross-functionally with Brand Communications, Digital and Sports Marketing teams to support partner activation and publishing for owned and partner social channels

Support paid media activation in New Zealand, including asset development and execution

Support retail (DTC) activation objectives including events and store launch plans

Manage MAEX budget efficiently, following internal protocol

Ensure brand guidelines are upheld across all executions of the brand activation

Key Relationships :

adidas Pacific Brand Activation (Sports Marketing, Digital Marketing & Omni-Channel Marketing)

adidas Pacific CTC (Product Marketing)

adidas Pacific wider business functions (HR, Customer Service, Finance, eCommerce, Retail)

adidas Emerging Markets

Agencies (PR, Brand Communications / Creative, Media)

adidas Brand Partners (Clubs and Athletes)

Knowledge, Skills and Abilities

Strong project management skills

PR experience, prior experience in PR / local PR knowledge beneficial

Knowledge of the paid media landscape

Industry awareness and market knowledge

Rounded marketing experience essential across the marketing mix (Brand, Digital, PR, etc.)

Excellent interpersonal skills to collaborate in a cross-functional team

Budget management experience

Passion for sports

KPI's

Proven effective utilization of MAEX (Marketing Budget)

PR KPIs (Media Reach and Brand Buzz)

Brand Media KPIs (Unaided Awareness, Reach)

Successful development and execution of New Zealand brand communications strategy

Requisite education and Experience / qualifications

University degree in business / marketing / communications

5-8 years of relevant work experience

Brand Marketing knowledge, Consumer / PR activation experience and event management

What's on offer?

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate, these may include :

Remote Work Options

Employee Assistant Programs

Parental Benefits

Employee Discount on adidas Merchandise

How do I apply?

Press the "Apply" button and follow the instructions

You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements

Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.

#J-18808-Ljbffr


Nominal Salary: To be agreed

Source: Allthetopbananas_Ppc

Job Function:

Requirements

Brand Specialist - State

Have meaningful impact as a Brand Specialist – State. Join the largest general insurance group in Aotearoa New Zealand and Australia. At State we've been hel...


From Insurance Australia Group Limited - Auckland

Published 11 days ago

Marketing Manager

International College of Auckland (ICA) offers a range of programs across different disciplines including Engineering, IT, and English. ICA is seeking a dyna...


From International College Of Auckland - Auckland

Published 11 days ago

Analytics And Insights Manager Wsl2024

As an Analytics and Insights Manager, you will be at the forefront of driving a new era of data-driven decision making at our company. You will lead a team i...


From Watercare Services Limited - Auckland

Published 11 days ago

Assistant Marketing Manager

Marketing Assistants/Coordinators (Marketing & Communications) We Are Woolworths Group We are Woolworths Group. 200,000+ bright minds, passionate hearts and...


From Woolworths New Zealand - Auckland

Published 11 days ago

Built at: 2024-11-06T05:27:16.451Z