Head Of Brand - The Warehouse

Details of the offer

Brand Management (Marketing & Communications)Full timeThe Warehouse is one of New Zealand's most iconic brands, with a rich history and a significant presence, attracting 1 in 3 Kiwis every week. As the retail landscape becomes increasingly competitive and economic challenges arise, we are committed to stepping up our game. The Warehouse Group, which includes The Warehouse, Warehouse Stationery, and Noel Leeming, is dedicated to delivering relevant and exciting customer experiences. We have recently adopted a brand-led model to stay laser-focused on our customers and their specific markets.The Role:As the Head of Brand for The Warehouse, you will play a crucial role in shaping and maintaining our brand identity, ensuring a cohesive and engaging customer experience. Reporting to the GM Marketing, your responsibilities will include:Strategic Brand Development: Lead the 3-year brand strategy for The Warehouse, aligning it with our business goals.Brand Implementation: Act as the gatekeeper of our brand platforms and frameworks, bringing our brand to life beyond trading activities. This includes partnerships, sponsorships, community engagement, sustainability, and activations across paid and owned media.Customer Insight and Experience: Utilise customer insights to create a cohesive and engaging customer experience across all touchpoints and marketing activities.Leadership in Communications: Oversee key brand communications, ensuring consistent messaging and amplifying brand awareness and consideration.Brand Health & Growth: Improve brand health metrics and drive growth beyond tactical plans. Use data and measurement to optimize investment and enhance returns.Brand Alignment: Ensure brand clarity and prevent a fragmented customer experience by being the custodian of the brand across the business.About You:You are passionate about branding and have extensive experience managing large, complex brands. You have a proven track record of transforming brand trajectories, embedding change, and delivering results. Your holistic approach, coupled with your ability to influence stakeholders and gain credibility, will be key to your success. You excel at communicating a future vision and implementing it effectively.This role is all about relationships. You will collaborate with our insights team, retail marketers, creatives, corporate affairs team, GMs, and executives. Your relationship with our agency partners will be crucial in shaping our strategies and execution.There is no playbook for this role, so we are looking for someone who can strategically contribute, pave the way, and champion the brand to consistently deliver for our customers. We welcome bold, courageous thinking and action.About Us:When you join us, we offer a range of benefits that work for you, your lifestyle, and your career which include:Discounts across our brandsPaid birthday day off for permanent team membersFree parking at our Northshore support officeWe value collaboration & flexibility – embracing hybrid working – up to 2 days working from home per week26 weeks paid parental leave for permanent team membersA range of wellbeing support and development opportunitiesThe scope and profile this role offers is a unique one. If you think your background might lend itself well to success here, then get in touch and we look forward to talking!
#J-18808-Ljbffr


Nominal Salary: To be agreed

Source: Whatjobs_Ppc

Job Function:

Requirements

Brand Specialist - State

Have meaningful impact as a Brand Specialist – State. Join the largest general insurance group in Aotearoa New Zealand and Australia. At State we've been hel...


Insurance Australia Group Limited - Auckland

Published 20 days ago

Marketing Manager

International College of Auckland (ICA) offers a range of programs across different disciplines including Engineering, IT, and English. ICA is seeking a dyna...


International College Of Auckland - Auckland

Published 20 days ago

Analytics And Insights Manager Wsl2024

As an Analytics and Insights Manager, you will be at the forefront of driving a new era of data-driven decision making at our company. You will lead a team i...


Watercare Services Limited - Auckland

Published 20 days ago

Assistant Marketing Manager

Marketing Assistants/Coordinators (Marketing & Communications) We Are Woolworths Group We are Woolworths Group. 200,000+ bright minds, passionate hearts and...


Woolworths New Zealand - Auckland

Published 20 days ago

Built at: 2024-11-14T23:24:57.061Z