Group Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operating in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization.
While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1600+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.
Designation: Head-Customer Lifecycle Value Location: Gurugram WFO
About the Role
This role will assume execution and strategic responsibility for managing email, re-marketing and advocacy across assigned geographies. Using a world-class email platform, digital re-marketing, social media and other channels, the role holder will be expected to demonstrate innovative thinking to increase the number of transactions from existing customers and subscribers. The role holder will be expected to have had significant exposure to digital marketing, especially email and can look forward to developing strategic capabilities to increase sales via retention.
The candidate can look forward to excellent global exposure spanning Europe, New Zealand, Australia and the Americas. Over time the candidate will have the unique opportunity to be involved in informing the retention strategy and increasing lifetime value. This is an excellent role for someone who loves understanding consumers, can manage a small team and has execution capabilities in digital marketing. The role will expand into strategic planning over time. There will be coordination and decision-making involved around agencies and marketing suppliers.
Job Responsibilities:
Develop and own retention strategy and advocacy planning for assigned regions.
Understand the drivers for increasing revenue from existing customers and reflect them in what we do.
Contribute to strategy and planning for customer retention.
Manage the reviews and recommendations processes.
Turn customers into advocates.
Manage agencies and marketing suppliers.
Annual and quarterly forecasting and budgeting for retention.
Set volume and cost targets by channel and ensure they are being achieved.
Reporting of management information as per the requirements of senior management.
Ensure flawless and timely execution and optimization of strategies and plans.
Oversee the customer journey after their first order or first sign up.
Sign off spend to approved budgets.
Measurement, tracking and reporting capability.
Develop reporting and documentation of campaign results.
Establish a culture of campaign evaluation, learning and optimization.
Develop organizational capability to manage member retention and reduce churn.
Recruit, train, mentor and manage the best talent; set goals; conduct quarterly reviews.
Select, lead and manage the most appropriate agencies and suppliers to ensure best performance; negotiate their contracts and fees; set goals; conduct quarterly reviews.
Monitor industry best practice in retention and advocacy and ensure Bannerbuzz is best of breed.
Be the champion of member retention and the point of reference when people are considering changes to group strategy, products and site functionality.
Requirements:
Senior experienced candidate with 10+ years' experience in Digital Marketing (ideally for eCommerce).
Can work fluently with Excel and PowerPoint.
Can interpret and work with Google Analytics.
Can manage a team of people.
Is analytical and can understand and interpret numerical information and data patterns.
Ideally has had exposure to Google Analytics.
Has had hands-on exposure to email platforms and strategies.
Understand retention marketing and what makes consumers sticky.
Can take instruction well and is fast at grasping analytical concepts.
Excellent communication skills and negotiation skills to quickly establish strong relationships at all levels of the business; is good at planning and organization.
Is on track to advance in a management capacity.
Demonstrates strategic and creative thinking.
Is a team player and likes fast-paced environments.
Can operate confidently in a fast-paced, commercially rigorous culture and work well within a small team.
Ideally comes from a good school with an MBA and/or is a certified digital marketing professional.
Demonstrates a good grasp of the eCommerce environment.
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