This role is responsible for the optimisation of the Kraft Heinz digital shelf across all online platforms including but not limited to retailer websites, Amazon, brand/D2C websites, marketplaces, quick commerce and food service across ANZ.
This role reports into the Head of eCommerce ANZ.Key Responsibilities:A hands-on approach to driving CPC (cost-per-click) together with sales teams, utilising technology available and providing recommendations on budget and strategy.Driving A+ content across all brands and products where relevant, using technologies such as Profitero to track content score.Work on strategies & tactics to improve organic search ranking across all relevant online platforms.Maintain Salsify / SKUvantage technology workflows to ensure correct product information, optimising the process and implementing any advancements required by retail partners or new platforms.Engage with our external digital shelf partners / vendors to troubleshoot issues, add new features, conduct business reviews.Develop business cases and clearly communicate findings to both internal and external stakeholders to drive sales and improve the online shopping experience in ANZ.Create and monitor data reports to analyse trends to highlight opportunities and address risks to the Kraft Heinz portfolio.Align with the marketing direction to ensure brand and product features are well presented.Troubleshoot technical issues.Evangelizing digital shelf within the organization.
Conduct trainings when necessary, collaborate with other functions and continue to reiterate the importance of digital shelf execution.Perform assigned tasks in accordance with all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs, and goals.Uphold the Kraft Heinz values and to work in a way that contributes to the company's vision.About you:Bachelor's degree in related business fields.A background in Retail/FMCG with knowledge across both sales and marketing.Demonstrated experience of taking responsibility for online channels and self-motivated team member.Strong communicator with knowledge of the digital space.Demonstrated analytical skills and forecasting/planning abilities.Experience of using insights to influence and drive decision making.Demonstrated track record driving growth across online channels through online retailers and/or direct eCommerce platforms.Strong technical knowledge.A strong understanding of website optimization.About us:Hybrid Working – Flexibility around when and where you work.Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.Parental Leave – paid time off for both primary AND secondary caregivers.Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.Great Place to Work certification in Australia.In House Training Programs.Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking).#LI-DNILocation(s)Newmarket - AucklandKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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