Digital & Search Marketing (Marketing & Communications) Full time Job Description Catch this unicorn!
This is one of those rare, career-defining roles that will see your media career advance – we can guarantee it's hands-on, fast-paced, with lots of scope and scale and the added bonus of working directly with key partners like OMG, Google, and Facebook!
The Warehouse Group looks after some of Aotearoa's most famous and beloved retail brands, including The Warehouse, Warehouse Stationery, and Noel Leeming.
They stay famous and beloved because we're always working to deliver relevant and exciting customer experiences to New Zealanders.
We have recently embraced a brand-led model, ensuring we remain laser-focused on our customers and markets specific to them.
Retail is more competitive than ever, and we need to bring our A game!
We have one of New Zealand's largest media spends (hence the scale we mentioned you would be exposed to) and often get to be in 'global firsts.'
Reporting into our Media Strategy Lead, you will plan, deliver, and analyse performance marketing campaigns across multiple channels with an eye towards performance metrics that deliver in a retail environment and maximize the metrics that matter most to our business.
Work with marketers and creatives to produce, dispatch, and report leading creative that is platform-first!
Your day-to-day will look like: Prioritising accountability for the performance of campaigns to deliver against immediate business objectives.
Work with key stakeholders to optimise key performance channels, including Google / SEM, Facebook, Instagram, YouTube, TikTok.
Develop and optimise the use of personalisation to improve targeted communications of our product offerings.
Evaluate the effectiveness of media plans against goals and all key audience segments.
Develop and execute original content assets with our creative production team.
Participate as a cross-functional partner with agency partners to create and execute highly engaging, integrated campaigns.
Qualifications To succeed in this role you will be a hustler, proactively keeping up with the latest trends and updates and resilient to the ever-changing landscape of digital marketing.
In your toolkit, you will possess: 2-3 years experience in Digital Marketing and/or Media Planning and Buying roles (agency or client-side experiences).
Detail-oriented.
Technical knowledge of ad serving and experience with SEM, Facebook Ads Manager, DV360.
Passion for data and reporting.
A team player with strong relationship skills.
Ability to work cross-functionally, including influencing and managing relationships effectively.
Excellent communication skills, both verbal and written.
A passion for technology and innovation.
Come work with us!
At TWG, we believe in giving people the opportunity to grow, develop, and realise their career ambitions.
When you join us, we offer a range of benefits that work for you, your lifestyle, and your career which include: Discounts across our brands.
Paid birthday day off for permanent team members.
Free parking at our Northshore support office.
We value collaboration & flexibility – embracing hybrid working – up to 2 days working from home per week.
26 weeks paid parental leave for permanent team members.
A range of wellbeing support and development opportunities.
If you think your background might lend itself well to success here, then get in touch and we look forward to talking!
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