Digital & Search Marketing (Marketing & Communications)
Full time
Do you live and breathe digital marketing?
Are you driven by data, trends, and results that make an impact? Excited by reporting, optimising, and contributing to some seriously big business goals? If your world revolves around digital ads and you're passionate about driving campaigns that deliver real results, we might have found the perfect match!
Join our dynamic team as we build the foundations of our marketing assets—layer by layer—to achieve one goal: being best in class. This is your opportunity to work on exciting projects, innovate with cutting-edge digital tools, and collaborate with a passionate team of professionals shaping the future of our brand.
We're seeking a dynamic and experienced Digital Marketing Specialist to join our remote, yet tight-knit and passionate marketing team. You'll be at the heart of driving customer acquisition and optimising digital campaigns across multiple platforms, with a primary focus on the New Zealand market while also contributing to broader business goals. If you're passionate about digital strategies, enjoy analysing data, and thrive in a fast-paced, results-driven environment, we want to hear from you!
ABOUT US Established in 2006, we are a family-owned business who operate residential land lease communities, Holiday Parks, and mixed-use Communities across Australia and New Zealand.
The Hampshire Property Group prides itself on offering lifestyle experiences for community, lifestyle living, holidays, and adventures for people wanting to explore their backyard in an exciting way. We are a dynamic team who are committed to supporting the people within our business to grow.
At Hampshire, we believe in the power of shared values to drive success. Respect, accountability, collaboration, innovation, and quality & customer focus aren't just words on paper for us – they're the principles that guide everything we do. We're dedicated to creating exceptional experiences for our guests and residents while ensuring the financial health of our properties.
This position requires you to work remotely from home; therefore, a home office is required.
This is a remote position; however, candidates must be based and have the right to work in New Zealand.
Key Responsibilities : Campaign Management :
Execute digital marketing campaigns on platforms like Meta, Google, and Campermate.
Conduct customer, competitor, and keyword research.
Develop campaign strategies, allocate budgets, and oversee creative execution.
Work closely with third-party vendors or agencies.
SEO & Organic Growth : Improve organic traffic and SERP rankings through strategic SEO practices.
Balance paid and organic traffic to meet commercial objectives.
Contribute to ongoing SEO initiatives.
Data & Reporting :
Use Google Tag Manager, Google Analytics, and Google Looker Studio to develop detailed reporting.
Maintain data accuracy and deliver insights for campaign optimizations.
Local Market Engagement :
Attend industry events in New Zealand and ensure culturally relevant marketing efforts.
Content & Production :
Support local content production and ensure consistency across digital and traditional marketing channels.
Manage social media and influencer talent for content creation.
Expertise in digital marketing, with strong skills in SEM, SMM, and SEO.
Proficiency in tools like Google Ads, Facebook Ads Manager, Google Tag Manager, SEMrush, and Google Analytics.
Strong copywriting, graphic design, and data analysis skills.
High cultural awareness, particularly in the New Zealand market.
Qualifications : Tertiary qualifications in marketing, advertising, or a related field.
3-5 years of experience in digital marketing, with a focus on paid media and SEO.
Agency experience is desirable, particularly in managing multiple accounts.
Why Join Us: Be a part of a growing team where you can lead impactful digital strategies and see tangible results in customer acquisition. Collaborate in a supportive environment while focusing on innovative marketing solutions tailored to New Zealand's unique market.
Company benefits include:
Full-time work from home
Internal career opportunities
Ability to grow and develop within the company
Supportive and well-established team environment
Access to a complimentary Employee Assistance Provider
50% accommodation discount across Hampshire owned holiday and tourist parks
To apply, please forward your CV along with a cover letter outlining why you are the best fit for the role. In your cover letter, please address how your experience aligns with the key responsibilities, skills and competencies.
We thank all applicants in advance for applying; however, only successful applicants will be contacted for an interview.
No recruitment agencies please.
#J-18808-Ljbffr