Are you passionate about building exceptional customer loyalty through innovative digital-first marketing experiences? Are you skilled in creating hyper-targeted communications that steroid-boost customer acquisition, retention, reach, and ROI?
This role champions customer acquisition and data & insights. Your mission is to deliver smarter targeted cross-channel communication strategies that will deliver tangible revenue results in the fast-paced and competitive world of fashion retail.
Make no mistake this is a pivotal and growth-orientated role that requires an intelligent and driven person. Day-to-day you will deliver a richer CRM digital marketing strategy, with a particular focus on customer lifecycle development, automation and personalisation of key customer interactions, identifying market trends and developing new insights from campaigns, reporting on all performance and recommending new strategies to optimise customer acquisition, value, and retention. You will be considered the subject matter expert with all things CRM marketing and customer acquisition, working closely with the Head of Marketing and the Ecommerce Manager. You will have no direct reports, so you will not only manage strategy but also execution.
Are you ready for change and want to join a company that's truly innovative and progressive in the way it interacts with its audience? You'll be a natural when it comes to big data, digital customers, integrated marketing principles, and identifying key trends and insights to deliver impactful experiences for customers.
Ready to step up in 2024? Want to join a NZ fashion brand with an already strong multi-national presence? Then APPLY TODAY!
The breakdown
We are looking for a Digital Marketing Specialist experienced in:
CRM, acquisition & retention marketing, e-commerce, or loyalty-centered marketing
Hands-on experience working within CRM marketing software like Hubspot, Klaviyo, Emarsys or alike
Fashion, retail, or consumer good industry experience is hugely advantageous (but not essential)
Some key responsibilities are:
Champion CRM digital marketing performance within the business
Design and manage the CRM digital marketing strategy
Deliver a richer, smarter, personal and commercial outcome-focused customer experience
Contribute to revenue growth target – leverage existing customers to grow online revenue
Drive lead generation for new digital customers
Customer lifecycle development, including transactional, acquisition, onboarding, and reacquisition campaign strategy
Own and manage customer data & insights
Automate and personalise interactions, campaigns and comms where possible
Identify trends and develop new insights to refine and improve customer communications, behaviour, improve marketing performance, and customer engagement
Develop CRM digital marketing strategies for multiple customer touchpoints, including emails, automated campaigns, social media, ecommerce website, and in-store
Are you someone who is…
Self-starter & focused multitasker
Balanced blend of strategic and hands-on style
Excels under pressure
Team player & keen collaborator
Wants to be part of world-class operation//team/brand
The reward
Salary of $100k - $110k depending on experience
Be part of an iconic and award-winning fashion brand
Apply today
If this role sounds like you then apply with a brief summary of why you may be interested in this position.
Auckland | Wellington | Christchurch | Hamilton | Dunedin | Tauranga | Queenstown | And Everywhere In Between
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