**Job Title:** Digital Marketing Manager - Remote Work
**Company:** Tesoro
**Location:** Wellington, Wellington, NZ
**Job Type:** Part-Time
**Seniority:** Entry Level
**Years of Experience:** 1
**Job Description:**
Tesoro is seeking a motivated Digital Marketing Manager to join our dynamic team in Wellington. As a remote part-time team member, you will play a pivotal role in shaping our digital marketing strategies and executing campaigns that drive brand awareness and customer engagement. This position is ideal for someone looking to kickstart their career in marketing while working in a flexible and supportive environment.
**Responsibilities:**
1. **Digital Marketing Strategy Development:**
- Collaborate with the marketing team to develop and implement data-driven digital marketing strategies that align with company objectives.
- Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
2. **Content Creation and Management:**
- Create, curate, and manage high-quality content for various digital channels, including websites, blogs, and social media platforms.
- Ensure content is optimized for search engines (SEO) and aligns with brand messaging.
3. **Social Media Management:**
- Design and execute social media campaigns to increase brand engagement and reach.
- Analyze social media metrics to track performance and make data-driven recommendations for improvements.
4. **Email Marketing:**
- Develop and manage email marketing campaigns to nurture leads and convert prospects.
- Monitor campaign performance and utilize A/B testing strategies to enhance effectiveness.
5. **Performance Analysis:**
- Utilize analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and campaign performance.
- Generate insights and reports to present findings to the team and recommend actionable strategies for improvement.
6. **Collaborative Efforts:**
- Work closely with cross-functional teams including sales and customer support to ensure a cohesive brand experience.
- Attend team meetings and contribute ideas for continuous improvement and innovation in marketing strategies.
7. **Trend Monitoring:**
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
- Share insights with the team to ensure that Tesoro remains at the forefront of digital innovation.
**Requirements:**
- **Education:** Bachelor's degree in Marketing, Communications, Business, or a related field.
- **Experience:** Minimum of 1 year of experience in digital marketing, either through internships or prior employment.
- **Technical Skills:**
- Proficiency in Microsoft Office Suite and familiarity with digital marketing tools (e.g., social media platforms, email marketing software).
- Basic knowledge of SEO, SEM, and content marketing strategies.
- **Personality Traits:**
- Resilient: Ability to thrive in a fast-paced environment and recover from setbacks and challenges.
- Motivated: Self-starter with a passion for digital marketing and continuous learning.
- **Soft Skills:**
- Analytical: Strong ability to analyze data and translate findings into actionable strategies.
- Persuasive: Excellent communication skills with the ability to articulate ideas effectively and influence stakeholders.
**Benefits:**
- Paid overtime for exceeding expected work hours.
- Opportunities for training and professional development to enhance your marketing skills and career growth.
- Free accommodation provided to support your remote working experience.
**Working Environment:**
Join Tesoro, a company that leads the industry with cutting-edge ideas and solutions. You will collaborate with a team that values innovation, creativity, and the pursuit of excellence in all digital marketing endeavors.
**Deadline to Apply:** September 24, 2024
*Equal Opportunity Statement:*
At Tesoro, we are committed to creating an inclusive environment that values diversity. We are an equal opportunity employer and welcome applicants from all backgrounds. We do not discriminate on the basis of race, gender, age, religion, sexual orientation, disability, or any other characteristic protected by law.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
