Hato Hone St John has been serving New Zealanders and working to save lives since 1885. As well as providing Ambulance Services, our programmes and team of over 11,000 staff and volunteers are helping to build strong, resilient communities across the motu; supporting everyone in Aotearoa to live healthier, happier and longer lives. Job Description Are you ready to take the reins of our digital marketing strategy and help drive impactful customer engagement? Hato Hone St John is looking for a proactive Digital Marketing Lead to spearhead our digital campaigns, marketing automation, and customer journey personalisation. If you're passionate about data-driven marketing and keen to make a difference in the community, this role is for you What You'll Do: Lead Digital Campaigns: Plan, execute, and optimise digital campaigns that enhance visibility, drive engagement, and boost revenue across key platforms (including SEM, display, social media, and email). Marketing Automation: Manage Salesforce , Pardot, and other platforms to deliver lifecycle communications (email, SMS, and web content) that are personalised, timely, and data-driven. Stakeholder Collaboration: Work closely with internal teams and external agencies to align on campaign objectives and deliver engaging content that drives customer retention and acquisition. Training & Support: Provide hands-on support to colleagues across the organisation to raise digital literacy, including training on social media, email marketing, and analytics platforms (like Google Analytics, Pardot, and Falcon). Optimisation & Reporting: Leverage Google Analytics 4 to track campaign performance and extract actionable insights. Regularly report on digital marketing efforts and suggest improvements to optimise customer engagement and ROI. Website & Content Management: Oversee web content refreshes, ensuring user-centric designs and easy-to-navigate content that align with business objectives. Qualifications What You'll Bring: 4+ years of experience in digital marketing, with a strong understanding of SEM, SEO, and paid media channels. Proven experience with marketing automation platforms (e.g., Salesforce Marketing Cloud , Personalisation, Pardot) and CRM systems. Strong experience in web analytics (GA4) and using data insights to drive marketing decisions. Excellent communication skills – able to translate complex marketing strategies into simple language for various teams. Ability to manage multiple projects and priorities in a fast-paced environment. A collaborative, team-oriented attitude, with a passion for continuous improvement and learning. Experience in paid digital media and campaign delivery, including managing custom audiences and retargeting. Strong stakeholder management skills, both internally and with external agencies. Additional Information Me pehea te tuku tono - How to apply Click " I'm interested " before applications close on Sunday 10th November 2024. For further information please contact Cheru Pillayon027 215 0197 for aconfidential discussion. At Hato Hone St John, we embrace diversity, welcoming everyone to bring their authentic selves to work. We value unique perspectives, fostering inclusivity to better serve our communities, and we're committed to creating a workplace where everyone belongs. If you need accommodations for accessibility, please reach out to the recruiter listed for equitable participation in our recruitment process. Research shows that women and people from under-represented groups are less likely to apply for roles when their experience doesn't match the job description perfectly. If you're excited and think you have what it takes, we want to hear from you! Even if your experience doesn't align 100%. Please apply or contact the recruitment advisor listed on the advertisement for a korero. #J-18808-Ljbffr