ROLE SUMMARY: We are Petdirect, an online one-stop shop for all your pet needs.
Our vision of leading the pack in making it easier for Kiwi pet parents to provide the best life for their pets is what drives us.
We want to provide an amazing experience for pet parents and their pets as we live better lives through happy pets.
We are proudly NZ-owned and operated by a great team of Petsters.
We are seeking a talented and passionate Digital Marketing Assistant to join our dynamic team.
You will play a critical support role within the marketing team, assisting with the day-to-day execution of digital marketing campaigns and content across various platforms.
This is a full-time, 40-hour-a-week permanent position working Monday-Friday from our headquarters in Kingsland, Auckland.
ROLE RESPONSIBILITIES: Email Marketing Support: Assisting with email marketing campaigns by building and creating email templates, segmenting, and product collection creation.
Social Media Support: Helping run social media accounts by creating and scheduling posts, monitoring engagement metrics, and responding to comments and messages.
Content Creation: Supporting content creation efforts, such as writing blog posts, creating infographics, or designing social media visuals.
SEO Optimisation: Assisting with keyword research and competitor analysis, and optimising website content for search engines.
Administrative Support: Providing administrative support to the Digital Marketing Specialist and marketing team, including updating calendars, organising marketing assets, and assisting with ad hoc tasks.
Cross-Department Collaboration: Collaborating with other departments, such as sales or customer service, to ensure consistent messaging across all touchpoints.
Trend Monitoring: Keeping updated with the latest digital marketing trends and technologies and making recommendations for how the organisation can incorporate them into its marketing strategy.
Event Support: Assisting with event planning and promotion, such as trade shows, in-store events, webinars, or product launches.
Website Content Support: Helping update website content for promotions, including product descriptions and landing pages, and ensuring content is optimised for SEO.
REQUIRED SKILLS AND QUALIFICATIONS: Experience: 1-2 years of experience in digital marketing, social media, or a related field.
Experience with eCommerce or retail is a plus.
Technical Skills: Familiarity with Google Ads, Facebook Business Manager, email marketing platforms (e.g., Mailchimp), and CMS tools (e.g., Shopify, WordPress).
Basic graphic design skills are a plus.
Attention to Detail: High attention to detail with the ability to manage multiple tasks and ensure accuracy in content and data.
Communication Skills: Strong written and verbal communication skills, with the ability to create engaging content and work effectively with the team.
Organisational Skills: Excellent time management and organisational skills, with the ability to juggle multiple projects and deadlines.
Creative Thinking: Ability to contribute creative ideas and work collaboratively on content creation and campaign execution.
Tech-Savvy: Comfortable working with digital tools and learning new platforms to help support marketing activities.
OUR CORE COMPETENCIES: Accuracy - ensuring accuracy shows us that you're dedicated to producing error-free work.
It requires strong attention to detail to ensure that you're both efficient and productive, meet deadlines, and turn in high-quality work.
Communication - how we communicate internally and externally is key to supporting success in your role.
PetSters should always be clear and specific and invite collaboration to ensure strong relationships are built and maintained.
Feedback - not all feedback is equal.
Good feedback uses concrete examples and clearly outlines what is currently being done right and why and what areas need to be worked on and why.
Pace - we will work fast with ease, keeping up with the pack and staying ahead of deadlines.
Positivity - We will be glass half full, always looking for the opportunity rather than focusing on the problems.
Working With Others - collaboration is essential to the way we work together and problem-solve.
It allows us to work faster, improve work quality, and fosters a sense of unity between PetSters.
BENEFITS: Hopefully, your furbaby is up for some fancy new accessories and treats, as there's a fair bit of that on offer with a generous staff discount available.
We offer all-day snacks, regular shared morning teas and lunches, along with social activities driven by our Petsters.
Sure, we work hard, but we have fun, too.
ABOUT PETDIRECT: We are a family of pet fanatics; in fact, most of our team has a furbaby or fifteen.
This means we understand that our customers' relationship with their pets runs much deeper than a bowl of food and a wander around the block.
We want to be more to our customers than just another pet brand offering great products at good prices and quick delivery (although we do that too).
In an unsettled world, New Zealanders wanted services, products, advice and people they could rely on resulting in the evolution of the Petdirect vision.
While still committed to great prices, great products and great service our customers tell us they love supporting a brand they can trust, that always delivers on its promises and demonstrates a commitment to locals wherever they can.
petdirect.co.nz