Brand Manager

Brand Management (Marketing & Communications)
Full time
Sanitarium is a trusted name in New Zealand households, delivering wholesome, nutritious products that support healthy lifestyles. Weet-Bix is a Kiwi favourite, and now we're looking for a talented Brand Manager to join our team and drive the future of this beloved brand.
Your Role: As Brand Manager for Weet-Bix, you will:
Develop and execute innovative marketing strategies to grow brand equity.
Lead product innovations and go-to-market strategies.
Collaborate with internal teams and external partners to deliver campaigns that inspire.
Analyse consumer trends, sales data, and market insights to make informed decisions.
Manage budget, media planning, and promotional activities.
Strengthen Weet-Bix's digital presence and community engagement.
What We're Looking For:
Proven experience in brand management within FMCG (essential).
Proven track record in leading successful marketing campaigns and driving brand growth.
Solid analytical skills with the ability to translate data into actionable insights.
Creative mindset with a passion for innovation and staying ahead of market trends.
Exceptional communication and leadership skills.
A deep understanding of the New Zealand market and a passion for health and wellness.
Why Sanitarium?
Join a purpose-driven company committed to health and wellbeing.
Work with an iconic Kiwi brand.
Competitive salary and benefits.
A supportive, collaborative, and dynamic work environment.
Ready to leave your mark on a household name? Apply today and be a part of New Zealand's most trusted brand!

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