Brand Development Manager

Details of the offer

Are you passionate about the art of mixology and the world of premium beverages? Do you have a keen commercial sense and the drive to grow sales through innovative strategies? Join Moi, the NZ Sales and Marketing Agency for renowned brands, as we seek a dynamic Brand Development Manager to shape our growth across B2B and B2C channels. About Moi: Moi is a privately owned, full-service Sales and Marketing Agency that excels at connecting brands with customers and consumers. We are the NZ distributor for world-renowned brands, including Monin, Tabasco, Hershey's, and Reese's. Moi is committed to delivering profitable and successful sales solutions for its Brand Partners across the retail, food service, and hospitality industries. Known for its agility, boldness, and collaborative spirit, Moi empowers its team to drive meaningful growth while building long-term brand equity. About the Position: Monin, distributed by Moi, is the go-to brand for hospitality professionals, bartenders, and coffee connoisseurs worldwide. Our diverse syrups and gourmet flavorings transform beverages and culinary creations into something extraordinary. This newly created role reflects Monin's exciting growth expectations in the market. As we look to expand Monin's footprint, we are seeking a driven individual to help lead this charge and shape Monin's strategy and visibility across key channels. What You'll Do: Develop Strategies for the Hospitality Channel: Craft and implement tactics to achieve sales targets while elevating Monin's presence across bars, restaurants, cafes, and hotels. Identify and Convert B2B Prospects: Generate new B2B leads through cold calls, emails, social media, and your network, and collaborate with the Foodservice Business Manager to convert them into customers. Execute Brand Collaboration Strategies: Generate brand collaboration leads and transition these into activations in line with the Brand Plan to grow visibility. Build and Nurture Industry Talent Networks: Engage bartenders and baristas through market visits, sponsorships, social media, and other initiatives to foster ongoing relationships. Drive Brand Awareness with Key Industry Initiatives: Build rapport with the community, hosting events like Bar Takeovers, Master Classes, and Night Shifts to increase Monin's presence at high-end bars and artisan cafés. Serve as Brand Ambassador: Represent Monin at key industry events, deliver product showcases and master classes, and set trends in the beverage space. Lead B2B Trade Shows and Events: Take ownership of B2B trade shows to generate new demand and prospect leads. Maintain Strong Relationships with Existing Key Accounts: Serve as a value-added partner to the sales team by identifying new sales opportunities and strengthening existing relationships with crucial B2B accounts. Monitor and Report on Market Trends and Sales Performance: Research industry trends, competitor activities, and customer insights while reporting Monin's sales performance to internal stakeholders. Prepare Marketing Reports: Deliver monthly marketing reports for Monin to the Asia Pacific headquarters and contribute to business reviews as needed. What We Are Looking For: A mixology enthusiast with a strong understanding of the beverage industry and trends. A commercially driven individual with a track record of developing and implementing successful sales strategies. Excellent communication and relationship-building skills in working with hospitality professionals, brands, and business partners. A strategic thinker who can balance creativity with insight-driven decision-making. Why Join Moi? Be part of a proud company representing globally recognized brands rich in history. Collaborate with a passionate team and work with leading hospitality brands and professionals. Opportunity to make a significant impact on a growing business. A dynamic and creative work environment where your ideas and strategies can flourish. If you're ready to shake things up and drive Monin's brand to new heights, apply today! #J-18808-Ljbffr


Nominal Salary: To be agreed

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