Brand & Activation Manager Requisition ID: 8401
Introducing Suntory Oceania Craft your future with Suntory Oceania, a new $3b multi-beverage partnership between Suntory Global Spirits and Suntory Beverage & Food. Underpinned by quality, craftsmanship and a strong sense of purpose, our exciting new partnership will be powered by two manufacturing sites, five distribution centres and more than 1500 Suntorians across Australia and New Zealand.
Our market-leading portfolio will have over 40 brands, including Jim Beam and Maker's Mark Bourbon, Hibiki Japanese Whisky, Canadian Club Whisky, -196, V Energy, Maximus, and Suntory BOSS Coffee. As One Suntory, we will be positioned as the fourth largest beverage player in the region, ready to ignite the category, creating more beverage moments from sunrise to sunset. Together, we will bring the best of Suntory to Oceania.
This role can be based in Auckland, New Zealand, or Sydney, Australia.
Job Responsibilities The primary purpose of the Brand & Activation Manager for Celsius is to manage 'best in class' NPD development, roll out & activation of Celsius across Oceania. Working with the Director – Partner Brands, you will be a key liaison with Celsius and working together closely to manage the execution of the Celsius plan in both the Australia and New Zealand markets. Whilst Celsius will manage the Brand Strategy and Above the Line Media you will be responsible for managing NPD development, gate process & execution, packaging updates and full end to end Below the Line execution across Australia and New Zealand.
Key responsibilities include:
Drive the NPD and Activation delivery of Partnership with Celsius.
Alongside the Commercial Manager and Celsius Marketing Manager, deliver the Celsius plan, reporting and engagement of our business & delivery of our P&L targets.
Involvement in the gate management process. This is the due diligence and process management that we use to get products/campaigns to market.
Build strong relationships with the sales & category team and support these teams on commercial engagements.
What's in your toolkit? Strong commercial and customer market knowledge.
FMCG brand activation experience (gained through shopper or marketing role).
Good understanding of relationship management principles and experience managing stakeholders.
Excellent communication, relationship building & presenting skills.
Experience managing trade spend and marketing budgets.
Exposure to scan data and promotional uplift analysis.
Unleash your Spirit As Suntorians we believe in Dreaming Big and Growing for Good. We take pride in our sustainability, diversity, equity, and inclusion initiatives, striving to grow responsibly and inclusively. If you are ready to unleash your spirit with Suntory Oceania, then please apply today.
We want our interview process to be as inclusive as possible. If you require any adjustments as part of the process, do not hesitate to let us know.
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