Start with an amazing product folks never knew they needed, but are about to discover they can't live without. Add a slick direct-to-consumer e-commerce channel that's driving hypergrowth. But even as this category-busting company is blowing out all of its most optimistic sales projections, they're smart enough to know they need a growth-hacking genius as their Vice President, Marketing. Strap yourself into the pilot's seat as their first top marketing exec!
The Nitty GrittyThe backstory on the organization and why they need to hire you! This well-funded D2C startup is on the fast-track to mega-success, fueled by a dynamic founder and a world-class leadership team. Up until now, marketing has consisted largely of social and content, spearheaded by the founder and the CEO. They know that now, when they're committed to 2x growth year-on-year, they need to level up their marketing capability. And yes, you guessed it, that's where you, their first Vice President, Marketing, come in.
You'll have the singular challenge and opportunity of assembling your own superhero team of marketers (because you're smart enough to know what kind of people you need and how to hire them). In doing so, you'll bring structure and data awareness to marketing operations, balancing a spirit of irrepressible creativity with a solid connection to financial, sales, and product objectives.
Your job is to provide the top-level strategic brain that ties the whole spectrum of marketing activities together, leading from the front while avoiding the inevitable temptation to be too in-the-weeds. You'll lead the development of the marketing calendar, establish quarterly forecasting, build data-gathering and reporting mechanisms, and oversee the work of your team to ensure flawless execution of all online and offline programs.
Why You?How you'll know if you're a fit… You've got 10 or more years of marketing experience that's heavily weighted toward direct-to-consumer and e-commerce products or subscription services, and you're currently at or above the marketing-director level. Key to differentiating yourself is that you've got a compelling "growth story": we want to hear how you yourself have contributed directly and meaningfully to significant growth in customer base and revenue for innovative or iconoclastic direct-to-consumer products.
We're looking for a marketing leader who has a grip on the whole marketing mix and can direct all the components, online and offline. Whatever your core competency — performance marketing, content marketing, social, PR, advertising — you've got a big-picture marketing mind that tells you what to look for in building a team from scratch and leading them to mind-blowing achievements.
In short, you're the real deal: you've blazed the trail for fast-growing companies while leading sizable teams of marketing experts. You're a charismatic story-teller who nonetheless keeps a close eye on data-driven reality. You've got start-up experience and a drive to grow your brand even if it means coloring outside the lines. Last but not least, you've got a sense of humor, a touch of irreverence, and a flair for the unconventional.
The Inside SkinnyWhy you should quit your job right now and join this organization! This role will give a seasoned marketer the opportunity to really make their bones by taking ownership of an entire D2C marketing strategy for a bold product with a distinct voice and value proposition. It's an opportunity for the right person to get a real seat at the table and use the hunches they've accumulated over the years to build something truly career-defining.
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