The Hired Guns are seeking an interim Senior Director of B2B Marketing for a half-year stint filling in for an employee on parental leave at a leading property-tech firm.
This company's all-in-one property management software doesn't just manage existing assets, but also optimizes them even as it scans for new ones. That should make it an easy sell for you and your team of six marketers to make inroads with target segments.
Your duties will include optimization, smoothing the lead workflows to increase subscriptions and retention. You'll keep one eye on campaign efficacy across multi-channel marketing strategies and the other on the team you're leading to ensure they have a clear path to success. Reporting on both, the right demand generation expert will deliver insights and analysis that make them truly worthy of the Senior Director crown.
Traditional demand gen still has its place here, but your ambidextrous duties include account-based marketing. Leave that seat warmer than you found it by collaborating with sales to develop campaigns that sustain (and generate!) interest across the entire product lifecycle.
Hired Gun Profile You've been selling software as a service since before it was called SaaS, but these days you're an ABM whiz who applies the same discipline and detail to regular demand gen (it's not dead, it's just no longer a funnel). Your project management skills are exceeded only by your analytical ones.
There isn't a form of demand marketing you can't flex on: SEO and SEM, SMO, PPC, video, targeted direct mail, email marketing, events, advertising (both digital and real-world), content marketing, and probably a few we've forgotten. You've wowed bosses before with panoramic projects that encompass all of these; the secret is you know what to let Marketo (or similar tools) automate, and what to handle with a personal touch.
Net-Net What a great case study this will be of what you can accomplish in just six months! This company wants you to grow the section in your charge, not just tend to it. Come in with some clear targets above expectations, and you'll have a perfect addition to your resume showing what you can really achieve in a short tour as Senior Director of B2B Marketing.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
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