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Job: Sr. Marketing Manager- Paid Search & Affiliate Marketing
Location: Remote (EST)
Job Type: Direct-Hire
Referral Bonus: $1,500+
Must be US Citizen / Green Card Holder
**No 3rd Parties**
What We Are Looking For:
We are looking for an experienced Paid Search & Affiliate Senior Manager passionate about achieving results through best practices in campaign execution and data-driven performance enhancements.
This individual should possess deep expertise in managing direct-to-consumer marketing programs, including PPC, SEM, Affiliate/Partner marketing, and mobile app initiatives. Responsibilities include developing and overseeing high-growth strategies for acquiring new customers across paid search and affiliate channels.
Responsibilities Include:
Paid Search Management
Develop, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and SA360
Leverage data and insights to improve KPIs such as conversion rates, cost per acquisition, and quality scores
Restructure paid search campaigns for optimal performance as needed
Conduct extensive keyword research, create compelling ad copy, and manage bids to maximize ROAS
Continuously monitor campaign performance and adjust strategies based on performance data
Implement test strategies for paid search (including bidding and ad copy) and report findings monthly
Affiliate Marketing
Manage all aspects of the affiliate marketing program, including recruitment, onboarding, and relationship management with affiliate partners
Cultivate relationships with affiliates, networks, and industry-specific publishers
Recruit top-performing affiliates, negotiate competitive commission structures, and expand the affiliate program strategically
Provide affiliates with the necessary resources to drive high-quality traffic and conversions
Data Analysis
Conduct in-depth data analysis to identify market trends and opportunities
Collaborate with the marketing team to regularly prepare and present detailed reports on campaign performance, budget allocation, and ROI to internal stakeholders
Monitor competitors' marketing tactics, ad creatives, and performance metrics to identify opportunities for improvement and differentiation
Collaborate with the marketing team to include competitive and market trends in the development of campaign briefs
Budget Management
Assist in developing and managing budgets for paid search and affiliate marketing campaigns
Optimize resource allocation for effective spending and maximum impact
Support overall performance marketing budget management
Compliance and Quality Assurance
Ensure strict compliance with financial industry regulations and best practices in paid search and affiliate marketing
Conduct regular quality checks and audits to maintain industry standards
The Skills You Bring:
Paid Search Proficiency: Mastery of platforms such as Google Ads, Bing Ads, and other relevant PPC channels
Data Analysis: Proficiency in data analysis tools and techniques to interpret marketing metrics and optimize campaigns. Competitive analysis is particularly important in this role
Communication and Negotiation: Excellent communication and negotiation abilities
Attention to Detail: Precision in campaign setup and monitoring
Problem-Solving: The capacity to identify and address issues, adapt to market changes, and find solutions to challenges
Team Collaboration: The ability to collaborate effectively with other teams, such as product, as well as design and content teams, to align marketing efforts with the company's goals.
Minimum Qualifications:
4+ years of Google Ads and Microsoft Advertising experience
2+ years of managing affiliate/partner programs. Impact experience a plus
Bachelor's Degree: A bachelor's degree in marketing, communications, finance, business, or a related field is desired
Certifications: Industry-related certifications, such as Google Ads and Bing Ads certifications, can demonstrate expertise in paid search management
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