The Hired Guns are seeking a Social Media Manager with strong conversion funnel experience to drive lead generation via social channels — largely Instagram, Facebook Messenger, and Facebook Groups — for our client, a fast-growing Luxury Med Spa.
With offices in 8 major cities (and growing to 24) — this Luxury Med Spa brand is building a national following (think: DryBar + Soul Cycle). Your role is to convert active fans of the brand into booked appointments by nurturing leads out of your assigned social platforms, getting their contact information via DM, and introducing them to an inside sales team. Your main KPI will be based on your ability to increase the number of booked consultations.
To do this, you'll engage followers to represent the voice of the brand: smart, empathetic, reassuring, engaging. This is a luxury brand, so your content needs to be savvy and bespoke for the customer.
Instagram and Facebook are your main platforms, with a focus on Facebook Groups. The company's Before & After photos generate massive awareness and interest, creating incredible buzz and leads.
What Success Looks LikeAs the Social Media Manager, you'll be wooing the 20% of customers who bring in 80% of results. This business aims to eliminate flaky patients who book appointments but never show, so your cultivation of a community will attract serious interest. By putting them at ease and answering their questions, you'll help them realize their decision.
Hired Gun ProfileThe ideal candidate has a proven track record of growing social activation, engagement, and commerce via LinkedIn and Facebook for female-focused brands — especially beauty or wellness. They have a "mass-tige" demographic of women 25-54 with high disposable income.
You're not selling toasters; you want patients 100% onboard with the service offered into a no-pressure consultation. Your job is to help, not herd.
You believe AI has its place to quickly answer questions and execute functions, but nothing can replace human interaction, especially in a field as delicate as personal appearance. Customers are trusting you with their very selves, and you want them to know and feel that you care about them as people.
Inside SkinnyThe management team of the company is tenacious — and they're looking for someone who is equally eyes-on-the-prize. This is a rocketship, where you get to drive a lot of the scaling quotient.
All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, creed, age, sexual orientation, veteran status, marital status, disability, or any other status protected by applicable law.
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