Right now we have an opportunity for a Senior Marketing Automation Analyst to join our Property Audience Marketing team. This role involves working in squads with our marketing and customer lifecycle managers to scope, develop, and create targeted campaigns, insights, and automations. Also working closely with our data science, analytics engineering, and data platforms teams to identify opportunities, prepare data models, and manage reporting data pipelines respectively.
This is a hands-on role where you'll use your knowledge in data technologies and analysis skills, combined with your continuous improvement mindset and ability to think outside the box to create exceptional data-driven marketing campaigns at pace.
Here's what you can expect from this role:
Work with marketing teams to support a data-driven approach to omni-channel marketing campaigns and target audiences.
Conduct A/B tests and multivariate experiments to optimize campaign effectiveness and drive continuous improvement.
Analyze test results and provide recommendations for refining targeting, messaging, and creative strategies.
Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priorities, and execution strategies and identify innovative ways to use Trade Me's data to send relevant and targeted omni-channel communications.
Utilize our cloud data warehouses and ETL tools to perform data modeling and analysis, extracting actionable insights to inform marketing strategies.
Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes.
Development of post-campaign analysis using industry-leading BI tools for campaigns, benchmarking results against business objectives, and presenting these results back to key stakeholders.
Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze, and GA4.
What you will bring to our team:
Experience: Hands-on competency with data technologies to support digital customer analytics e.g. SQL, Python, Business intelligence tools.
Experience with ETL tools like DBT and cloud data warehouses like Snowflake.
Advanced Dashboarding skills & Reporting Automation (PowerBI, Google Data Studio)
Marketing or IT degree or equivalent Business degree is desirable.
Experience working with the Martech platforms would be an advantage.
The successful candidate will be a strong analytical thinker with a bias to action who is skilled at out-of-the-box thinking. They will be highly driven to achieve and exceed commercial outcomes for our Property vertical.
We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.
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