Genesis Energy is one of New Zealand's largest energy retailers, supplying electricity, natural gas and LPG to more than half a million customers across the country and providing almost 20% of New Zealand's electricity. We want to be New Zealanders' first choice for energy management, striving to deliver a difference, challenge the status quo, be bold and innovative and take responsibility for our customers and what matters to them.
About the role: As the Senior Brand & Partnerships Manager you'll play a pivotal role in ensuring that all existing brand partnerships, including our community programme School-gen, align with our overarching purpose: "Powering a thriving and sustainable Aotearoa." You'll use your existing expertise in Sponsorship and Partnerships to help evaluate and shape our frameworks and strategies.
Responsibilities: In this role you will be responsible for:
Brand Alignment: Ensuring brand partnerships align with our purpose, and designing and implementing sponsorship and partnership assessment frameworks,Brand Leadership: Leading and delivering the Genesis brand internally. Articulating brand positioning to customers and stakeholders.Campaign Management: Contributing to the Brand Roadmap and new campaigns. Managing agency relationships and marketing budget.Strategic Leverage: Determining the role of each brand partnership.Metrics and Execution: Executing brand strategy and campaigns utilising research insights for effective agency collaboration.People Leadership: Mentoring and developing both your direct report and across the wider Marketing teamAbout you: Our ideal candidate will have:
5+ years' experience in Marketing and Communications, including assessing and leveraging sponsorships and partnerships.The ability to effectively manage stakeholders at all levels, both corporate and community.An active interest in public relations, community investment, sponsorship, and sustainability.Proven people leadership experienceSound like you? Then apply today! This is a 12-month fixed-term role based in Auckland.
Here at Genesis, you'll find a dynamic and supportive working environment where you can join a diverse team of committed and talented people. We reward our staff with a strong remuneration and benefits package, a collaborative, fun culture, flexible working (hours, location, leave) and ongoing development opportunities to name a few. There isn't a one size fits all, so talk to us today about what'd make this role work for you.
Create your world of tomorrow, at Genesis.
#J-18808-Ljbffr
