**Job Title:** Online PR Associate **Company:** CST Brands **Location:** Nelson, Nelson, NZ **Job Type:** Part-Time **Seniority:** Associate Level **Years of Experience:** 2 **About CST Brands:** At CST Brands, our commitment to quality extends beyond our products and services to the core of our company culture. We are dedicated to creating a positive and supportive work environment that encourages creativity, collaboration, and growth. --- ### Job Description: CST Brands is seeking a **Passionate and Dedicated Online PR Associate** to join our team in Nelson, NZ. This part-time position is essential in strengthening our online presence and engaging with our audience across various digital platforms. As an Online PR Associate, you will work to promote our brand and enhance our public image, all while ensuring we maintain high-quality standards in our communication and outreach efforts. --- ### **Key Responsibilities:** - **Content Creation:** Develop engaging and high-quality content for our online platforms including blogs, social media, press releases, and newsletters. Ensure all content aligns with the brand's voice and objectives. - **Media Relations:** Build and nurture relationships with media professionals and influencers to promote favorable coverage of CST Brands. Respond promptly to media inquiries and requests. - **Social Media Management:** Monitor, manage, and grow our social media presence across various platforms. Create and curate content that resonates with our audience while adhering to strategic communication plans. - **Campaign Development:** Collaborate with the marketing team to design and implement online PR campaigns that align with the overall marketing strategy and brand goals. - **Analysis and Reporting:** Track and analyze the effectiveness of online PR activities. Prepare reports summarizing results and insights to optimize future efforts. - **Strategic Planning:** Assist in developing long-term strategic PR plans that align with CST Brands' overall objectives, focusing on enhancing our reputation and reach. - **Crisis Management:** Assist in identifying potential PR crises and help in developing strategic responses to mitigate negative press. - **Community Engagement:** Engage with our online communities to foster positive relationships and to promote brand loyalty. Participate in virtual events and online discussions that elevate our brand. - **Attention to Detail:** Ensure accuracy and consistency in all public communications, reviewing content for errors and aligning it with brand messaging. --- ### **Requirements:** - **Experience:** Minimum of 2 years of experience in public relations, communications, or a related field, with a proven track record in online engagement. - **Education:** A Bachelor's degree in Communications, Public Relations, Marketing, or a related discipline is preferred. - **Personality Traits:** Passionate about public relations and digital communications, dedicated to achieving high-quality standards in all aspects of work. - **Soft Skills:** - **Attention to Detail:** Ability to meticulously review materials and communications. - **Strategic Planning:** Experience in developing and executing strategic PR plans that result in measurable outcomes. - **Technical Proficiency:** Familiarity with social media platforms, digital marketing tools, and PR analytics software is essential. - **Communication Skills:** Excellent verbal and written communication skills, with a talent for storytelling that engages diverse audiences. - **Team Player:** Ability to work collaboratively within a team and with other departments to achieve common goals. --- ### **Benefits:** - Profit sharing - Paid overtime - Life insurance --- ### **Working Environment:** At CST Brands, we prioritize quality in all aspects of our work, products, and services. We foster an inclusive and supportive atmosphere that empowers our employees to excel in their roles while upholding our commitment to excellence. --- ### **Application Deadline:** Please submit your application by **September 21, 2024.** --- **Equal Opportunity Statement:** CST Brands is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We value diversity and encourage all individuals to apply.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
