Job Title: Online Digital Marketing Manager
Company: A2 Milk Company
Location: Nelson, Nelson, NZ
Job Type: Part-time
Seniority: Associate Level
Years of Experience: 2
About Us:
At A2 Milk Company, we are committed to providing high-quality dairy products that cater to the diverse needs of our consumers. We believe in the power of innovation, and we encourage a culture of exploration and growth. To further our mission, we are seeking a motivated and hardworking Online Digital Marketing Manager to join our dynamic team in Nelson.
Job Summary:
As the Online Digital Marketing Manager, you will play a critical role in shaping and executing our digital marketing strategy. You will be responsible for managing our online presence, optimizing digital campaigns, and driving customer engagement through various digital channels. This part-time position is ideal for a driven individual with a passion for digital marketing and a desire to make a significant impact in a growing company.
Key Responsibilities: Digital Strategy Development: Collaborate with the marketing team to develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales. Content Creation: Generate engaging content for our website, email newsletters, and social media platforms that resonates with our target audience. Ensure all content aligns with our brand voice and messaging. SEO & SEM: Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings. Manage SEM campaigns, analyzing performance data to optimize spend and maximize ROI. Social Media Management: Own and manage the company's social media profiles, including creating, scheduling, and analyzing posts to enhance audience engagement and brand loyalty. Analytics and Reporting: Utilize tools such as Google Analytics, social media insights, and other digital marketing metrics to track performance, analyze campaign effectiveness, and prepare detailed reports for stakeholders. Email Marketing: Design and execute email marketing campaigns, segmenting audiences and utilizing A/B testing to maximize open rates and conversions. Collaboration: Work closely with cross-functional teams, including sales and product development, to ensure alignment on marketing objectives and brand messaging. Competitive Analysis: Research industry trends and competitor activities to identify opportunities for innovative digital marketing approaches and best practices. Requirements: Education: Bachelor's degree in Marketing, Communications, or a related field preferred but not required based on experience. Experience: Minimum of 2 years of proven experience in digital marketing, preferably in a consumer goods or dairy-related industry. Technical Skills: Proficient in digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software. Soft Skills: Presentation: Excellent presentation skills, with the ability to convey ideas clearly and persuasively to stakeholders at all levels. Leadership: Demonstrated leadership qualities, capable of motivating and collaborating with a team to achieve common goals. Personality Traits: Motivated: Self-starter with a strong desire to succeed and drive results. Hardworking: Dedication to putting in the effort required to achieve company objectives. Communication Skills: Strong verbal and written communication skills with an ability to connect with various audiences. Analytical Mindset: Strong analytical skills with the ability to interpret data and insights to drive decision-making. Adaptability: Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. Benefits:
- Company transportation to facilitate ease of commuting.
- Comprehensive medical coverage to support your health and well-being.
- Joining Bonus upon successful completion of initial onboarding and performance evaluation.
Working Environment:
At A2 Milk Company, we foster a spirit of exploration and encourage our team members to take calculated risks for their personal and professional growth. Join us in a dynamic and supportive environment where innovation thrives, and every idea is valued.
Application Deadline:
Please submit your application by October 31, 2024.
Equal Opportunity Statement:
A2 Milk Company is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all backgrounds and experiences.
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