What You'll Be Doing Mo te Turanga Join our team on a 12-month fixed term contract as our Marketing Manager specialising in Insurance and Finance.
You'll be at the heart of developing and executing marketing initiatives to boost brand awareness and grow the AA.
You will collaborate closely with internal and external stakeholders to develop and implement annual marketing plans and roadmaps.
Leading a team of 3 Marketing Specialists, you'll provide support and guidance and as a team deliver effective acquisition and retention initiatives across our insurance and finance products including Life, Health, Pet, Travel and Money.
Key accountabilities include : Lead and execute marketing campaigns and initiatives across diverse channels such as email, direct mail, social media, programmatic, and search.
Cultivate a growth mindset and drive strong employee engagement through active development of direct reports Contribute to annual sales targets and revenue planning, providing monthly performance reports to stakeholders.
Recommend changes in product and pricing dynamics, functionality, and value proposition to drive improved results.
Manage and develop customer segmentation, lifecycle and lifetime value sight and understanding, to evolve overall, long term growth and retention strategy.
Collect, analyse and interpret customer data to identify requirements and information to optimise customer experience.
Management of assigned portfolio marketing budgets with adherence to marketing expenditure to ensure no overspend.
About You Mou You have experience in a marketing role where you've led a team to success.
You will be comfortable working in multi-stakeholder environments, balancing multiple brand and commercial objectives.
Your drive and self-motivation means you can handle diverse projects at a fast pace, delivering results that make a real impact.
Direct and digital marketing experience, with a strong background in campaign management.
Ability to manage budgets and financial controls effectively.
Excellent communication and presentation skills.
Experience in product marketing.
Proficiency in project management and people management.
Tertiary qualification a plus, but experience is key!
Working with the AA Me mahi tahi tatou ki AA For over 120 years we've been helping Kiwis on their adventures!
Today, we're one of New Zealand's most respected and trusted brands.
From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million Members.
Here, we offer a lot more than roadside assistance.
We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.
Come join us and take your career on its next adventure!
Please note that the anticipated start date for this role is October 2024.
What We Offer Nga ahuatanga kei a matou Free AA Membership for you and your whanau NZAA Super Scheme with 2% employer contributions on top of 3% KiwiSaver Hybrid working arrangement Discounted insurance Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day.
We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.
We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes.
We want you to know that if you feel like you don't meet all the requirements, please still get in touch.
We'd love to korero to see if you might be a great fit for the role.
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