Marketing Automation Analyst - Intermediate/SeniorAt Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.
Right now we're looking for a Senior Marketing Automation Analyst to join us! As part of the Trade Me Jobs team, you'll work in squads with our marketing and customer lifecycle managers to scope, develop and create targeted campaigns, insights and automations. Also working closely with our data science, analytics engineering and data platforms teams to identify opportunities, prepare data models and manage reporting data pipelines respectively.
This is a hands-on role where you'll use your knowledge in data technologies and analysis skills combined with your campaign and insights experience to create exceptional data driven marketing campaigns.
Here's what you can expect from this role: Work with marketing teams to support a data driven approach to omni channel marketing campaigns and target audiences.Conduct A/B tests and multivariate experiments to optimise campaign effectiveness and drive continuous improvement.Analyse test results and provide recommendations for refining targeting, messaging, and creative strategies.Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priorities, and execution strategies and identify innovative ways to use Trade Me's data to send relevant and targeted omni-channel communications.Utilise our cloud data warehouses and ETL tools to perform data modelling and analysis, extracting actionable insights to inform marketing strategies.Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes.Development of post campaign analysis using industry leading BI tools for campaigns, benchmarking results against business objectives and presenting these results back to key stakeholders.Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze and GA4.What you will bring to our team: Hands-on competency with data technologies to support digital customer analytics e.g. SQL, Python, Business intelligence tools.Experience with ETL tools like DBT and cloud data warehouses like Snowflake.Advanced Dashboarding skills & Reporting Automation (PowerBI, Google Data Studio).Experience working with large, complex datasets.Marketing or IT degree or equivalent Business degree is desirable.At least 3 years of experience in a similar role.Experience working with the Martech platforms would be an advantage.An understanding of the omnichannel campaign delivery process.Experience wrangling complex data sets and pipelines for marketing campaigns.Advanced data analytics skills - being able to analyse data and solve business problems.Exceptional communication skills, both written and verbal.A real keen eye for detail, and time management skills and strong commercial acumen.We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.
Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.
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