Lifecycle Marketing Specialist - 6-month fixed term At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car, or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.
We have an exciting 6-month fixed term opportunity for a passionate, talented Lifecycle Marketing Specialist to join our team and continue some epic momentum in Trade Me Marketplace's lifecycle marketing. You'll be working on one of Aotearoa's most loved brands and largest first party datasets, alongside a talented team of analysts, data scientists, designers, and marketers.
Here's what you can expect from this role: Come up with innovative ways to use Trade Me's data to build automated and dynamic communications that drive sessions, purchases, listings, and celebrate our customers. Collaborate with other lifecycle marketing experts to brainstorm, plan, feedback, and improve our journeys and results. Crunch numbers to showcase the value of the squad's work, assess potential impact of your ideas, and forecast results. What you will bring to our team: Experience in email or direct mail development and execution roles. Experience working in a Marketing Automation platform (ideally Braze). The ability to use data to create customer engagement and lifecycle nurture programmes. Solid experience reviewing email campaigns as well as all standard email engagement metrics. Strong written and verbal communication - you'll be writing a lot of content and sharing your awesome results in snappy and impactful ways. A huge eye for detail - there's a lot of testing and troubleshooting involved to ensure things run smoothly! Keen? We're looking for someone amazing who can hit the ground running. We're thinking about the below, but this is about finding the right person not ticking boxes, so if this opportunity excites you and you reckon you could nail it despite not meeting all the below, we'd love to see your application!
Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.
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