The Hired Guns are seeking a Director of Affiliate Marketing for a major e-commerce player. The role is based in New York City, and relocation is available if the winning candidate is from Far, Far Away.
The Quest Our client, a Fortune 500 company, not only has a tremendously successful e-commerce operation, but also a distinctive retail experience and a devout customer base. A key part of how they got there and will stay there is their affiliate network. Enter the new Director of Affiliate Marketing.
Your mission will be to lead the strategy, implementation and analytics for the affiliate program. You'll nurture vital agency and publisher relationships and simultaneously interpret data and validate that affiliate results are achieving the necessary ROI. You have experience identifying and evaluating KPIs and providing concrete recommendations both in terms of investment and creative opportunities.
You have experience working with cross-functional teams and have managed at least one direct report. And while you're not a fortune-teller, you do have an uncanny power to forecast website traffic and sales results based on your campaigns and their associated budgets.
The Nitty Gritty Worthy candidates for the Director of Affiliate Marketing job will have a holistic understanding of the affiliate program as a business. You should be able to frame a strategy based on performance metrics, implement that strategy through our client's publishing partners, and dissect campaigns using hard data and analysis. In the midst of rapid change, you can get the job done and push programs forward, managing stakeholder interests and expectations along the way.
Candidates with an affiliate background in e-commerce or DTC companies are ideal, but experience in publishing would also be well regarded. You may have done similar work under the title of senior manager, associate director, or senior director.
If you're a fit for this role, you should be able to give examples of the affiliate programs you've managed and their impact on revenue. It is essential that these — and the affiliate marketing strategy behind them — be analytics-driven. You should also be able to discuss solutions for the unique challenges of negotiating with both internal and external stakeholders.
Are you an agent of change? This company is on a major growth trajectory that requires an innovation mindset. With constant change ahead of you, how will you tame and organize developments before you're awash in them?
The Inside Skinny In your space, it doesn't get much dream-jobbier than this: a Top 10 e-commerce company wants you to redefine its affiliate marketing strategy. This is the kind of experience you could end up literally writing the book about.
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