ResponsibilitiesCampaign Optimisation: Efficiently optimise and manage numerous Google Ads accounts, ensuring effective setup, monitoring, and continuous performance adjustments.New Campaign Setup & Campaign Management: Oversee the setup of 2-4 new client campaigns per month, managing 25-50 active campaigns based on complexity, ensuring successful execution and results.Lead Tracking: Manage lead tracking to ensure precise performance insights.Strategic Planning & Continuous Improvement: Strategic planning and execution to achieve client objectives.
Strong understanding of top, middle, and bottom-of-the-funnel dynamics.
Formulate and implement effective performance marketing strategies, providing actionable insights and recommendations for ongoing improvement.Funnel Management: Apply expertise in campaign funnels and the buyer's journey to create and communicate comprehensive strategies that address all funnel stages.Platform Expertise: Demonstrate proficiency in Google Ads and Facebook Ads, with a focus on eCommerceSales Mindset: Approach marketing with a sales-oriented mindset to drive conversions and achieve client goals effectively.Team Support: Relieve cognitive load for team members by confidently managing responsibilities and delivering results, ensuring smooth operations and effective collaboration.
About youAgency Experience: Current or recent experience working in a digital marketing agency environment.Strategic Expertise: Proven ability to create and execute long-term eCommerce strategies, with a solid grasp of all levels of the marketing funnel (top, middle, bottom).Campaign Funnel Knowledge: Strong understanding of campaign funnels and the purchase/lead journey, with the ability to effectively communicate strategies at all funnel stages.Technical Skills: Essential Proficiency in Google Analytics 4 (GA4), with a strong focus on Google Ads and Facebook Ads.
Experience with LinkedIn and other digital channels is advantageous.
Has ability to leverage advanced PPC toolsTrack Record: Demonstrated success in delivering results and managing multiple projects and campaigns efficiently.Communication Skills: Strong communication and interpersonal skills, capable of clearly articulating complex concepts and strategies to clients and team members.Cultural Fit: Align with the company culture, contributing positively to the team dynamics and work environment.
If you're a talented and experienced marketing professional seeking a new challenge, please reach out to Jessica Walker on ****** or 0212446405.
