Company Description
Job Description
The Digital Marketing Manager is responsible for sustaining and driving the digital marketing plans for Raffles Hotel Singapore and its business units, including platforms such as Luxury Consortias, Online Travel Agents (OTA), and Global Distribution System (GDS). The role also encompasses the management of all hotel websites, social media channels, hotel online reputation tools, and the hotel's influencer engagement programme.
Primary Responsibilities
Drives Digital Marketing Plans For Hotel
Assists in strategizing and executing the hotel's digital marketing communication plan.
Ensures high performance on digital campaigns through effective data analytics.
Supports corporate and brand digital marketing initiatives.
Supports hotel operations with cross-marketing opportunities, leveraging hotel and brand databases.
Management Of Websites And Microsites
Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys.
Manages content for the hotel's main website, microsite, and standalone websites for Food and Beverage outlets, Arcade, and Spa.
Ensures SEO and SEM synergies across all websites.
Drives e-commerce through data analytics and marketing strategies.
Develop Marketing Plans For Luxury Consortias, OTAs And GDS
Works hand in hand with Revenue Management on management of OTAs communications.
Oversees collaborations and maximizes marketing opportunities with Luxury Consortias, ensuring accurate and timely communications on platforms.
Drives Social Media Awareness
Manages, supervises, and/or creates content for all of the hotel's social media platforms and drives engagement.
Manages social media agencies to ensure optimization of content engagement.
Develops a social media influencer programme for all areas of the hotel.
Identifies potential social media influencers and executes programmes to drive hotel awareness in the social media space.
Manages Hotel's Online Reputation
Oversees online reputation management by reviewing responses for the hotel across multiple platforms in a timely manner.
Other Responsibilities
Reviews and identifies digital partnership opportunities to support hotel operations and business objectives.
Manages digital reporting tools for the hotel and communicates reports internally, supervising action plans for improvements where needed.
Performs any other duties and responsibilities that may be assigned.
Qualifications
Candidate Profile
Knowledge and Experience
Bachelor's Degree in Business, Marketing, Communications, or equivalent.
Detailed understanding of the digital marketing and social media landscape.
Minimum of 4 years of relevant experience in digital marketing for the service industry; relevant experience in the hospitality industry is an advantage.
Strong working knowledge of Microsoft Outlook and Microsoft Office.
Detailed knowledge of video and photo editing tools.
Oral fluency in English and Mandarin with written excellence in English; ability to speak other languages and/or a basic understanding of other languages is an advantage.
Competencies
Good interpersonal skills with the ability to communicate with all levels of employees.
Service-oriented with an eye for detail.
Ability to work effectively and contribute in a team.
Good presentation and influencing skills.
Multicultural awareness and able to work with people from diverse cultures.
Flexible and able to embrace and respond to change effectively.
Ability to work independently and has good initiative in a dynamic environment.
Self-motivated and energetic.
High integrity and able to maintain confidentiality.
Sense of urgency.
Ability to prioritize assigned projects.
Additional Information
Benefits of Joining Raffles Hotel Singapore
5-day Work Week.
Duty Meals provided.
Colleagues' Discount and/or Preferential Room Rates at worldwide Accor Hotels.
Flexible Benefit – Dental/Optical/Vacation Expenses/Children's Education.
Medical and Wellness Benefits.
Comprehensive Insurance Coverage.
Local/Overseas Career Development & Growth Opportunities.
Holistic Learning and Development Opportunities.
#J-18808-Ljbffr