Job Description: Digital Content Specialist (Marketing)
Position Purpose: The purpose of this position is to design, produce and publish high-quality marketing, events and campaign content for Massey websites.
Department: Digital Content Team
Location: Palmerston North or Wellington preferred; Auckland considered
Reports to: Manager, Digital Content
Responsible for: Nil
Delegations: Nil
Job Title: ICT – Digital Content
Key relationships:
Digital Content Manager and team
External marketing vendors and agencies
Marketing and recruitment teams
National and campus events teams
Wider communications and publishing teams
Massey academic and professional staff units
About Massey University: We are a world-leading university in many academic disciplines and fields of research. Our point of difference is research that is connected to community and industry. Our researchers are developing expertise and skills to advance human knowledge and understanding. Working together across disciplines and locations, we solve national and global problems through fundamental, applied and interdisciplinary research, while culturally and artistically enriching our world.
We are deeply committed to being a Te Tiriti-led university, demonstrating authentic leadership in contemporary Aotearoa New Zealand as we uphold Te Tiriti o Waitangi, the founding document of our nation, and its principles through our practice. We embrace this not just as an obligation but as a real opportunity for the nation and its people.
About the Digital Content Team: The Digital Content Team staff are a passionate, committed team, working to improve the web experience of those using Massey's platforms, both internal and external. We are a team of content editors and writers with best web practice and technical web expertise.
Accountabilities:
Content production:
Crafting engaging, market-driven content
Meeting web best practice standards
Writing, editing and approving web content
Creating content that is accessible
Ensuring content is accurate
Writing for different audiences
Meeting plain English standards
Content Management:
Manage content, images and documents across Massey's public websites
Publish, review and archive content according to best practices
Audit content to ensure accuracy and currency
Customer Focus:
Advocate for users' needs and expectations
Simplify user journeys to optimise outcomes for users
Ensure processes are in place and are followed, to support continuous improvement of user journeys.
Qualifications and Experience:
Qualifications: Bachelor's degree preferred i.e., English or Communications, or a related field.
Experience:
At least 5 years' experience in web writing, content management and/or digital marketing
Strong writing, editing and content development skills
Experience writing and publishing digital marketing and campaign content
Experience with web content management systems and best practices
Understanding of web content strategies and best practices
Experience with digital marketing and reporting tools e.g., Google Tag Manager, Analytics, and Looker Studio
A creative and innovative approach to work
Excellent communication skills, and able to work within a team
University experience preferred, or experience within a large organisation
Pre-employment checks:
Requirement to pass a Criminal and Traffic Convictions (Security) Check performed by the Ministry of Justice.
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