Digital Content Specialist (Marketing)

Details of the offer

About Massey University
For more than 85 years, Massey University has shaped the lives and communities of people in New Zealand and around the world. Known for its forward-thinking spirit, research-led teaching, and cutting-edge discoveries, Massey is New Zealand's defining university.
The Role
As the Digital Content Specialist (Marketing), you will design, produce, and publish high-quality marketing, events, and campaign content for Massey's websites. Reporting to the Manager Digital Content, your role involves crafting engaging, market-driven content that enhances user journeys and supports marketing efforts.
We are seeking a talented digital content professional with a passion for creating accessible, customer-focused web content. The ideal candidate will have strong content management skills, advocate for user needs, and drive continuous improvement.
Location
We will consider candidates in Palmerston North or Wellington campus. This is a fixed-term position covering parental leave from January 13, 2025, to October 2025.
Salary Band
$67,184 to $95,514 (based on skills and experience).
Key Responsibilities
Write, edit, and manage accessible web content.
Develop and publish digital marketing and campaign content.
Support the continuous improvement of user journeys and advocate for user needs.
Implement best practices in web content and information architecture on public-facing platforms.
What You'll Bring
A Bachelor's degree in English, Communications, or a related field is preferred.
At least five years' experience in web writing, content management, or digital marketing.
Strong writing, editing, and content development skills.
Expertise in digital marketing and reporting tools, such as Google Tag Manager, GA4, and Looker Studio.
Experience with web content management systems (ideally Wagtail CMS).
An innovative and creative approach to work.
Excellent communication skills and the ability to collaborate within a team.
Experience in a university or large organisation environment is a plus.
We encourage applications from candidates with an understanding of or a willingness to develop their capability in Te Tiriti o Waitangi, tikanga Maori, and/or te reo Maori.
What We Offer
The opportunity to work for one of New Zealand's most well-known brands.
Five university holidays per year in addition to annual leave.
Discounted membership to the university's recreation centre and gym facilities.
Access to a comprehensive professional development and training programme.
University staff study provisions.
Diversity and Inclusion
Massey University embraces diversity, talent, and performance. We provide staff and students with a wide range of opportunities for intellectual, professional, and personal growth.

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Nominal Salary: To be agreed

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