Job Description: Digital Content Specialist (Marketing)
Position Purpose: The purpose of this position is to design, produce and publish high-quality marketing, events and campaign content for Massey websites.
Department: Digital Content Team
Location: Palmerston North or Wellington preferred; Auckland considered
Reports to: Manager, Digital Content
Responsible for: Nil
Delegations: Nil
Job Title: ICT – Digital Content
Key relationships:
Digital Content Manager and team
External marketing vendors and agencies
Marketing and recruitment teams
National and campus events teams
Wider communications and publishing teams
Massey academic and professional staff units
Massey University: We are a world-leading university in many academic disciplines and fields of research. Our point of difference is research that is connected to community and industry. We are committed to being a Te Tiriti-led university, demonstrating authentic leadership in contemporary Aotearoa New Zealand.
About this area: The Digital Content Team staff are passionate, committed, and work to improve the web experience of those using Massey's platforms, both internal and external. We are a team of content editors and writers with best web practice and technical web expertise.
Massey core capabilities:
Demonstrate awareness of Te Tiriti o Waitangi and its contribution to Aotearoa New Zealand society.
Understand the relevance of Te Tiriti o Waitangi in relation to the work of the University and the people we serve.
Embrace Te Reo in relevant and practical ways in our workplace interactions and engagement.
Accountabilities:
Content production: Crafting engaging, market-driven content, meeting web best practice standards.
Write, edit and approve web content for marketing campaigns and events.
Content Management: Manage content, images, and documents across Massey's public website.
Customer Focus: Advocate for users' needs and expectations.
Qualifications and Experience:
Qualifications: Bachelor's degree preferred (e.g., English or Communications, or a related field).
Experience:
At least 5 years' experience in web writing, content management and/or digital marketing.
Strong writing, editing and content development skills.
Experience with web content management systems and best practices.
Understanding of web content strategies and best practices.
Pre-employment checks: Requirement to pass a Criminal and Traffic Convictions (Security) Check performed by the Ministry of Justice.
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