Art Direction (Advertising, Arts & Media)
Full time
We are looking for a superstar Creative Lead to join us at Moochi and drive the creative direction for the brand.
The core purpose of the role is to lead the concepting and creation of all brand creative work to bring the Moochi brand to life for our customers.
You will lead a creative team including graphic design, content and photography specialists who develop assets across social media, ecommerce, physical stores, and other communication channels as required.
You will report into the Senior Brand Manager and collaborate closely with the Digital Marketing and Ecommerce Manager and creative stakeholders in Design and Merchandise to develop all our creative in-house to meet our commercial requirements.
About Us Moochi was founded in Mount Maunganui in 2000 by Kellie and Chris Taylor. This was the beginning of what would become an iconic New Zealand women's clothing brand, with stores across the country and a strong online presence. The Head Office is now based in Auckland. Moochi has a very loyal customer and our purpose is to be the most loved brand in her wardrobe, bringing effortless luxury to her everyday, with an enduring style that will have her feeling confident, always.
We approach everything from our customer's point of view, striving to offer a premium, sensory experience through all touch points. With new products delivering every week, we all work at pace and there is never a dull moment in any department. As a vertical business we control all aspects from design, product development, manufacturing both locally and offshore, to our in-house marketing and sales, through our stores and online. The overarching goal for the business is 'to be the smartest fashion business with 'best in class' KPIs from culture, operations, finance and most importantly customer loyalty.
Why work with Moochi? A competitive remuneration package to match your experience.
Working in a central character, open space, warehouse style office with a wonderful, engaged team in Grey Lynn, Auckland.
Receive generous staff pricing on new season product.
Create long term opportunities to develop and grow in a well-respected, successful retail clothing business.
Work alongside like-minded people passionate about fashion and our customers' journey with clothing, building friendships that will likely last a lifetime.
Receive support from a highly engaged management team focused on delivering an environment that will have you wanting to stay on for many years.
The Role Lead the concepting and creation of all brand creative work to bring the Moochi brand to life.
Plan, budget and execute content shoots.
Be an expert in storytelling through imagery and content to engage customers.
Have the skills to contribute hands-on to creative via photography/copy/graphic design.
Manage the Content Creator who drives ecommerce content and a range of other in-house content creation.
Review content performance and develop and evolve over time to keep the brand fresh, relevant, and effective in driving customer behavior.
To be considered for this role, you will demonstrate senior capabilities in the following areas:
Experienced Creative Lead, with experience working in a fast-paced environment.
Ideally experience in the fashion industry or adjacent.
Have a strong customer service orientation to ensure you understand and deliver to external and internal customers.
Strong planning and organization skills.
Performance orientation – an understanding of the drivers of digital/ecommerce performance and profitability.
Strong leadership skills - ability to lead and motivate your team.
Be a collaborator, able to work closely with the SLT to leverage opportunities.
An improvement orientation, able to identify and execute continual incremental improvements, with an evolution not revolution mindset.
Strive for excellence in everything you do; best in class is your standard.
A curious and open thinker – the ability to ask questions and provoke outside-the-box discussion, with a willingness to consider alternative points of view.
Being able to pivot and problem-solve where things do not go to plan. As a fast-paced business, you need to be solution-minded to the challenges of this industry.
Play a part in the overall Moochi team. We are firm believers success is only achieved when we are all in gear and working together as a team; your ability to build meaningful relationships with your colleagues and the wider team is all part of your success in this role, as you need them to help you deliver for success.
Apply now with your CV to register your interest in this role so we can start the conversation!
Your application will include the following questions:
How many years' experience do you have as a brand manager?
Which of the following statements best describes your right to work in New Zealand?
How many years' experience do you have in a marketing role?
Have you worked in a role where you were responsible for brand planning?
Which of the following Microsoft Office products are you experienced with?
How many years of retail management experience do you have?
What's your expected annual base salary?
How much notice are you required to give your current employer?
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