Direct Marketing & CRM (Marketing & Communications)Full timeAbout the RoleWe are seeking a dynamic and proactive sales and marketing professional to take on the newly created role of Business Partnerships Lead. This role is pivotal in shaping, designing, and developing a go-to-market strategy for a new digital, financial wellbeing product. You will be responsible for driving growth and optimizing financial performance of the product. Working alongside the marketing team, you'll be refining the product, and taking it to market, predominantly via B2B sales channels.Our client is a national financial advisory business.Key ResponsibilitiesClient PropositionsCollaborate with Senior Leaders to identify, design, or enhance client offerings and their market positioning.Transform ideas into actionable concepts, ensuring financial, marketing, and business objectives are aligned.Work with Marketing to develop clear messaging that communicates product value.Relationship ManagementLead the growth of the business channel by identifying and recommending new partnership opportunities.Strengthen existing alliances and corporate relationships, ensuring long-term growth and value delivery.Marketing ExecutionDevelop and execute a marketing plan aligned with business objectives, priorities, and targets.Provide clear requirements to Marketing for campaigns and activities supporting financial and strategic goals.Onboarding & Client JourneyEnsure the client journey and onboarding processes support the successful conversion of business opportunities.About YouYou're a strong sales, marketing, and business development professional who enjoys variety and problem-solving. As this is a newly created position, you'll have an opportunity to help craft and design the value proposition for the product, so your input and ideas will be valued. You're interested in the financial wellbeing industry and are motivated by making a positive difference in the lives of others through providing access to better financial advice and financial services. This is a B2B sales role. If you have experience in a start-up (taking an MVP to market), and enjoy the challenge and excitement of launching a brand new product, then this could be a great role for you.For more information, please call Will Brown on 0212420344.
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