Strategic Marketing Manager – County of Origin Brand Project LeadPromoting New Zealand's beef and lamb to Chinese consumers and their families.We are looking for an experienced marketing professional, who will drive the red meat industry's international presence with a successful marketing campaign in China, to promote New Zealand's red meat as the preferred red meat choice for consumers and their families.The successful candidate will be required to build and maintain strong and collaborative relationships with international partners, agencies, and stakeholders.They will have experience using elements of the marketing mix strategically to build strong mental availability for the Country of Origin brand (COO) to drive meaning, difference and salience metrics with target consumers in China.The marketing strategy and tactics will be delivered by a China-based agency, so the successful candidate will need to be comfortable overseeing the performance of the agency and delivering results via a third party.Equally, they need to be results-oriented, focused on ensuring that the campaigns they deliver are generating meaning, difference and salience in the target market to build positive equity for the brand.Key responsibilities:Work closely with company marketing managers to develop and execute marketing strategies to drive the COO brand awareness and market growth in China.Collaborate with company marketing managers and in-market teams/resources to adapt marketing campaigns as necessary.Develop progress reports for the Marketing Managers Advisory Group, the COO Governance Group, and the MIA Council.Oversee the delivery of the strategy in China and the international promotional activities to reach target audiences effectively.Undertake market research to understand consumer trends and preferences in different regions in China to identify opportunities and challenges.Manage the marketing budget and related contracts, ensuring KPIs are met.Set and monitor performance metrics and KPIs for the third-party delivery agency.To be successful in this role, you will:Have high levels of cultural sensitivity with a strong understanding of the Chinese market, its commercial culture, and consumer values.Experience marketing meat offshore.Be results-oriented, with the ability to adapt and pivot in an evolving market and diverse consumer behavior.Value creativity and possess high levels of strategic thinking skills.Be adaptive and results-oriented, with high levels of resilience.The ability to analyze market research and data with a view to drive marketing tactics to get the best outcomes.Experience managing budgets, contracts, and governance reporting requirements.Who are we?The Meat Industry Association (MIA) is a voluntary trade body that represents sheep and beef processors, marketers, and exporters – the second largest goods export industry in New Zealand.
We advocate on behalf of our members on a wide range of post-farm gate issues and provide a strong voice for a vibrant, sustainable, and profitable industry.Why work for us?Sitting at the intersection of international trade, manufacturing, and livestock agriculture, MIA offers the right candidate a unique opportunity to shape the future of New Zealand's most significant value-add export industry.
You will work with a brilliant team of self-motivated and independent policy specialists from across a range of disciplines.
Focused on outcomes, not inputs, we value and prioritize a team delivery culture as an enabler of success.Fantastic team cultureGreat location (based in Wellington CBD)3-year full-time contract with the opportunity to extendApplications close: 5pm on 9 August 2024Your application will include the following questions:Which of the following statements best describes your right to work in New Zealand?How many years' experience do you have as a Strategic Marketing Manager?How much notice are you required to give your current employer?Do you have a current Police Check (Criminal Record Check) for employment?Are you willing to relocate for this role?How many years' experience do you have as an International Marketing Manager?
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