ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.
Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we're witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.
Meet ArchiPro—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.
Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.
We are on a mission to simplify the end-to-end building experience and are looking for an Account Director to join our team.
The Role
The Strategic Client Partner will be responsible for overseeing the marketing strategy and execution for a portfolio of clients subscribed to ArchiPro. This role is critical in building trust, providing value, and advising clients on how to effectively allocate their marketing budgets to achieve their long-term business objectives.
Areas of Responsibility
Client Marketing Strategy Development:
Collaborate with clients to deeply understand their brand, business goals, and target audience.
Develop and implement customised marketing strategies that prioritise brand-building, engagement, visibility, and trust.
Provide comprehensive advice on how clients can optimise their entire marketing spend across various channels, including ArchiPro, focusing on sustainable long-term growth.
Advisory and Consultation:
Serve as a trusted marketing advisor to clients, emphasising the importance of foundational metrics such as engagement and visibility over short-term performance indicators like direct leads.
Conduct regular strategy sessions with clients to review their marketing performance, focusing on global marketing standards that drive real success.
Educate clients on the importance of a balanced marketing strategy that includes Direct, Indirect, and Brand-focused efforts to ensure sustained market expansion and growth.
Performance Analysis and Reporting:
Monitor and analyse the performance of client marketing efforts through Business Analytics, using data-driven insights to showcase the value of engagement, interaction, and visibility.
Provide clients with comprehensive reports that focus on the metrics that truly drive success, helping them understand the broader impact of their marketing strategies.
Use the vast data points available to ArchiPro to challenge clients on their marketing decisions, ensuring they recognise the unmatched level of transparency and insight ArchiPro offers.
Thought Leadership and Content Creation:
Develop and share thought leadership content to educate clients and the broader industry on the importance of a balanced marketing strategy.
Represent ArchiPro at industry events, conferences, and webinars, establishing the company as a leader in the building and renovation sector.
Business Development and Growth:
Identify opportunities to expand client relationships by offering additional marketing services that align with their long-term goals.
Contribute to the growth of ArchiPro by helping to refine and enhance the marketing capabilities of the platform in a way that supports sustainable client success.
Key Outcomes:
Increased client retention and satisfaction due to enhanced marketing support that prioritises long-term success over short-term gains.
Improved client understanding of the importance of foundational marketing metrics, leading to more effective use of their marketing budgets.
Stronger collaboration between marketing, sales, and account management teams, leading to a more integrated and effective client support process.
Qualifications:
10+ years of experience in marketing and sales, with a focus on strategic planning, brand management, and long-term growth.
Proven track record of developing and executing successful marketing strategies that prioritise engagement, visibility, and trust over immediate leads.
Experience working with clients in the building, architecture, or design industries is highly desirable.
Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
Excellent communication and presentation skills, with the ability to influence and inspire clients and internal teams.
Familiarity with ArchiPro's platform and its capabilities is a plus.
Competencies:
Strategic Thinking: Ability to develop long-term strategies that align with client goals and ArchiPro's mission.
Client-Centric Approach: A deep commitment to understanding client needs and providing tailored solutions that deliver sustainable value.
Collaboration: Works effectively with cross-functional teams, including sales, account management, and product development.
Analytical Rigor: Strong ability to use Business Analytics to demonstrate the value of engagement and visibility metrics to clients.
Leadership: Capable of mentoring and leading teams, as well as driving initiatives that enhance the overall client experience.
Ideal Candidate Qualities
Deep Industry Knowledge: Extensive understanding of the advertising and marketing industries, with the ability to leverage this knowledge to benefit clients and the company.
Exceptional Sales and Relationship Skills: Proven sales expertise with a knack for building trust and fostering strong client relationships.
Outcome-Oriented: Focused on achieving superior customer experience and operational results.
Strategic Agility: Ability to think strategically and execute tactically to enhance client satisfaction and maximize revenue potential.
Collaborative Spirit: Skilled at working across various organizational levels and departments to solve problems and achieve common goals.
Benefits
Competitive Base Salary
Parking
Long service 'ArchiVersary' leave - for every year of service, you get an extra leave day
Opportunity to join our ESOP
Company tools of the trade incl. Laptop (your preference Mac or PC) and mobile phone allowance
Our Vision Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.
Our Values
We are powered by design
The PRO mentality is in our DNA
We pursue excellence in everything we do
Our success is defined by our clients' success
At the heart of our platform is the user
We're a star team, not a team of stars
We look forward to connecting!
#J-18808-Ljbffr
