**Job Title: Social Media Manager - Work from Home**
**Company: SunTrust Banks**
**Location: Dunedin, Otago, NZ**
**Job Type: Part-Time**
**Seniority: Associate Level**
**Years of Experience: 2**
**Application Deadline: ******** **
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**Company Overview:**
SunTrust Banks is committed to fostering an inclusive work environment where all employees can thrive. We pride ourselves on providing innovative financial solutions while maintaining trust in our client relationships. As a part of our growth strategy, we are seeking a talented Social Media Manager who can elevate our brand presence across digital platforms while working remotely.
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**Position Overview:**
The Social Media Manager will play a pivotal role in enhancing SunTrust Banks' online presence. The ideal candidate will possess a blend of creativity, analytical thinking, and a deep understanding of social media trends. This part-time position allows for an autonomous work environment where the employee will manage a variety of responsibilities aimed at creating engaging content and fostering community interaction.
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**Key Responsibilities:**
1. **Content Creation & Management:**
- Develop and implement a cohesive social media strategy that aligns with SunTrust Banks' marketing goals.
- Create, curate, and manage high-quality content for our social media platforms (including but not limited to Facebook, Twitter, LinkedIn, Instagram).
- Coordinate with marketing, sales, and customer service teams to ensure brand consistency.
2. **Engagement & Community Building:**
- Monitor and respond to customer inquiries, comments, and reviews across all social media platforms.
- Foster relationships with followers and potential customers to enhance brand loyalty.
- Organize and participate in social media campaigns, contests, and promotions to drive engagement.
3. **Analytics & Reporting:**
- Analyze performance metrics of social media campaigns and prepare regular reports to assess effectiveness.
- Utilize data to refine strategies that will boost engagement, follower growth, and conversion rates.
- Keep updates on industry trends and competitor movements to adapt strategies accordingly.
4. **Brand Advocacy:**
- Act as a brand ambassador by promoting SunTrust Banks' values and mission on social media.
- Craft compelling narratives that position SunTrust as a leader in the financial services sector.
5. **Research & Development:**
- Conduct market research to identify new social media trends and platforms for potential adoption.
- Stay ahead of the curve with emerging technologies and best practices in social media management.
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**Requirements:**
- **Education & Experience:**
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Minimum of 2 years of experience in social media management or a similar role.
- **Technical Skills:**
- Proficient in social media platforms and management tools such as Hootsuite, Buffer, or similar.
- Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
- Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights) to track performance metrics.
- **Personal Traits:**
- Driven, with a passion for social media and digital marketing.
- Confident in decision-making and able to communicate effectively.
- **Soft Skills:**
- Strong time management abilities; capable of prioritizing multiple tasks and meeting deadlines.
- Excellent research skills to understand consumer behavior and market trends.
- Exceptional written communication skills to articulate ideas clearly.
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**Benefits:**
- Vision insurance
- Life insurance
- Travel & spending expenses coverage
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**Working Environment:**
At SunTrust Banks, we encourage autonomy and independence, fostering a workplace culture built on trust. We believe that allowing employees to excel in their roles contributes to personal and organizational success.
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**Equal Opportunity Statement:**
SunTrust Banks is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage all qualified individuals, regardless of race, gender, age, sexual orientation, disability, or background, to apply for this opportunity.
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To apply, please submit your resume and a cover letter by the application deadline of ******** . We look forward to seeing how you can contribute to our dynamic team!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.