**Job Title: Social Media Manager - Remote Work**
**Company: American Family Insurance Group**
**Location: Dunedin, Otago, NZ**
**Job Type: Part-Time**
**Seniority: Associate Level**
**Years of Experience: 3+**
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**Job Description:**
American Family Insurance Group is seeking a creative and results-driven Social Media Manager to join our dynamic marketing team. This part-time remote position allows for a flexible work environment while providing opportunities to make a significant impact on our brand's online presence. The ideal candidate will have a strong background in social media management and demonstrated experience in content creation, community engagement, and analytics.
If you are resilient, reliable, and passionate about utilizing social media to connect and engage with our audience, we invite you to apply for this exciting opportunity.
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**Key Responsibilities:**
1. **Content Strategy Development:**
- Design and implement comprehensive social media strategies that align with the company's marketing goals.
- Curate, create, and schedule engaging content that reflects our brand voice across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
2. **Community Engagement:**
- Monitor and respond to comments and messages, fostering a positive community and responding to inquiries in a timely manner.
- Cultivate relationships with online followers, advocates, and potential leads to enhance brand loyalty.
3. **Analytics and Reporting:**
- Analyze social media performance metrics to gauge the effectiveness of ongoing campaigns and make recommendations for improvements.
- Regularly report on progress, insights, and performance to stakeholders, and adjust strategies as needed.
4. **Collaboration and Coordination:**
- Work closely with other marketing team members to synchronize social media efforts with overarching marketing initiatives and campaigns.
- Coordinate with graphic designers and content creators to ensure a cohesive visual and messaging strategy.
5. **Trend Monitoring and Innovation:**
- Stay current on industry trends, emerging technologies, and best practices in social media and digital marketing.
- Identify and capitalize on opportunities for strategic partnerships or promotions that can enhance brand visibility.
6. **Project Management:**
- Oversee multiple projects simultaneously, ensuring timely completion while maintaining high standards for quality and creativity.
- Create and maintain a content calendar to organize and plan upcoming posts and campaigns.
7. **Crisis Management:**
- Identify potential issues that could lead to negative publicity and develop strategies to address or mitigate them effectively.
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**Requirements:**
- **Education:** Bachelor's degree in Marketing, Communications, or a related field.
- **Experience:** Minimum of 3 years of relevant experience in social media management, digital marketing, or communications.
- **Personality Traits:**
- Resilient: Ability to bounce back from setbacks and adapt to changes in a fast-paced digital environment.
- Reliable: Consistent in delivering high-quality work and meeting deadlines.
- **Soft Skills:**
- Strong project management skills, with the ability to juggle multiple tasks and prioritize effectively.
- Excellent adaptability in responding promptly to dynamic social media environments and evolving trends.
- **Technical Skills:**
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Basic graphic design skills with tools like Canva, Adobe Creative Suite, or similar software is advantageous.
- **Communication Skills:** Exceptional written and verbal communication skills, with an ability to tailor messages for various audiences and platforms.
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**Benefits:**
- Disability insurance
- Parental leave
- Comprehensive medical coverage
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**Working Environment:**
American Family Insurance Group is committed to environmental responsibility and sustainable practices. Our team embraces a culture that promotes inclusivity, innovation, and a commitment to social responsibility. We encourage a collaborative and supportive work environment where every voice is valued.
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**Application Deadline:**
Please submit your application by **October 2, 2024**.
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**Equal Opportunity Statement:**
American Family Insurance Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds and experiences.
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If you're ready to step into a role where you can make a difference, apply today and help us tell the American Family story through impactful social media engagement!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
