**Job Title:** Social Media Manager - Remote Work
**Company:** Liberty Mutual Insurance Group
**Location:** Auckland, Auckland, NZ
**Job Type:** Part-Time
**Seniority:** Entry Level
**Years of Experience:** 1
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**Job Description:**
Liberty Mutual Insurance Group is seeking a motivated and adaptable Social Media Manager to join our dynamic marketing team. This is a part-time remote position based in Auckland, NZ, ideal for someone starting their career in social media strategy and management. As the Social Media Manager, you will play a crucial role in enhancing our brand presence across various platforms, engaging our audience, and supporting our corporate goals.
**Key Responsibilities:**
1. **Content Creation & Strategy:**
- Develop and implement a comprehensive social media strategy aligned with Liberty Mutual's brand and business objectives.
- Create engaging, high-quality content across all platforms including Facebook, Twitter, LinkedIn, Instagram, and TikTok, focusing on text, images, and video.
- Schedule and post content using social media management tools, ensuring timely and relevant postings.
2. **Audience Engagement:**
- Foster strong relationships with our online community by responding to comments and messages promptly and professionally.
- Monitor social media platforms for customer feedback, inquiries, and discussions about Liberty Mutual, addressing concerns and questions as needed.
3. **Analytics & Reporting:**
- Track and analyze social media metrics to evaluate the effectiveness of campaigns and posts, providing insights and recommendations for future strategies.
- Prepare weekly and monthly reports summarizing engagement, reach, and growth metrics, demonstrating ROI on social media initiatives.
4. **Collaborative Efforts:**
- Work closely with the marketing team to develop campaign concepts, executing promotional activities that amplify our brand and generate leads.
- Collaborate with other departments, such as sales and customer service, to ensure unified messaging and brand consistency across all communication channels.
5. **Trend Monitoring & Adaptation:**
- Stay current with social media trends, user behavior, and emerging platforms, adapting strategies to maintain relevance and engagement.
- Help identify new opportunities for brand collaboration, partnerships, and influencer outreach.
6. **Crisis Management:**
- Assist in managing the company's online reputation by addressing negative comments, reviews, or feedback with a level-headed and strategic approach.
**Requirements:**
- **Education:** Bachelor's degree in Marketing, Communication, Journalism, or related field preferred but not mandatory.
- **Experience:** Minimum of 1 year of experience in social media management or digital marketing, preferably in the insurance or financial services industry.
- **Driven & Adaptable:** A proactive individual who can thrive in a fast-paced environment, balancing multiple projects while adjusting to changing priorities.
**Soft Skills:**
- Excellent problem-solving abilities, demonstrating a willingness to find solutions collaboratively.
- Strong cooperation skills, engaging effectively with team members and stakeholders.
- Exceptional written and verbal communication skills, with a creative flair for storytelling.
**Benefits:**
- Visa sponsorship opportunities for qualified candidates.
- Joining bonus for successful applicants.
- Complimentary gym membership to promote a healthy work-life balance.
- A supportive working environment focused on the personal and professional development of employees.
**Application Deadline:** ********
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**Equal Opportunity Statement:**
Liberty Mutual Insurance Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.
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If you are a driven individual with a passion for social media and marketing, we invite you to apply and join our team at Liberty Mutual Insurance Group. Your contribution will be key to helping us connect with our audience and enhance our brand presence in the digital landscape.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
