**Job Title: Social Media Manager (Part-Time)**
**Company: Loews**
**Location: Christchurch, Canterbury, NZ**
**Seniority: Associate Level**
**Experience: 3+ Years**
**Job Overview:**
Loews is seeking a dedicated and motivated Social Media Manager to join our dynamic marketing team. This part-time position will focus on enhancing our brand presence across various social media platforms, engaging with our audience, and driving marketing strategies that align with our business objectives. The ideal candidate will possess a strong understanding of social media trends, excellent project management skills, and a relentless attention to detail.
**Key Responsibilities:**
1. **Content Strategy Development:**
- Develop and implement a comprehensive social media strategy that aligns with Loews' brand identity and business goals.
- Research and analyze target audience preferences, trends, and engagement metrics to inform content creation.
2. **Content Creation & Editing:**
- Create, curate, and manage published content (images, video, written) across various social media platforms.
- Work with designers and other team members to produce high-quality visual content.
- Edit and proofread all content to ensure grammatical accuracy, brand consistency, and alignment with ethical standards.
3. **Community Engagement:**
- Actively engage with followers, fans, and clients through social media platforms, responding to comments and messages promptly and professionally.
- Monitor and manage our social media channels to ensure positive engagement and address any issues or concerns effectively.
4. **Analytics & Reporting:**
- Monitor, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of social media campaigns.
- Utilize analytics tools to track follower growth, engagement rates, and conversions, adjusting strategies as necessary based on insights gained.
5. **Collaboration:**
- Collaborate with the marketing team to create specialized campaigns for events, promotions, and launches that leverage social media accounts.
- Work closely with cross-functional teams to ensure consistent messaging and branding across all channels.
6. **Trend Monitoring:**
- Stay updated on the latest social media trends, tools, and best practices to ensure Loews remains at the forefront of our industry.
- Experiment with new formats, features, and content types to engage with our audience creatively.
7. **Compliance & Ethical Standards:**
- Uphold the highest standards of ethical conduct and integrity in all social media communications.
- Ensure that all content adheres to industry best practices and legal regulations.
**Requirements:**
- **Education:** Bachelor's degree in Marketing, Communications, or a relevant field.
- **Experience:** Minimum of 3 years of experience in social media management or related fields.
- **Technical Skills:**
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, etc.).
- Solid understanding of social media analytics platforms (e.g., Google Analytics, Facebook Insights).
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- **Soft Skills:**
- Exceptional attention to detail and organizational skills.
- Strong project management capabilities, with the ability to manage multiple projects simultaneously while meeting deadlines.
- **Personality Traits:**
- Dedicated and motivated to achieve excellence in all tasks.
- A proactive approach to problem-solving with a willingness to learn and adapt.
**Benefits:**
- Vision insurance.
- Paid sick leave.
- Paid Time Off (PTO).
**Working Environment:**
At Loews, we are committed to maintaining a supportive working environment. We expect our employees to uphold the highest standards of ethical conduct and integrity in their work.
**Deadline to Apply:**
Please submit your application by September 24, 2024.
**Equal Opportunity Statement:**
Loews is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all qualified candidates regardless of race, gender, age, sexual orientation, gender identity, disability, or any other characteristic protected by law.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
