The Social and Content team manages BNZ's branded social media and content marketing platforms, and delivers engaging customer-focused content that aligns with brand and business objectives.
The successful applicant for this role will lead the delivery of our content strategy through content partnerships and paid media channels. They will work with our media agency partners and third-party suppliers to guide the creation of best-practise and right-for-channel integrated content that demonstrates our brand purpose and brings to life our social and content strategy.
They will also work closely with stakeholders from across the business, supporting them to create content for owned and paid channels that aligns with brand guidelines, and providing expertise on appropriate channels, formats and creative approach to achieve their objectives.
What are 5 day to day tasks the person in this role will complete? Every day is different, but you'll be working as a part of a collaborative team who regularly:
Use our social channels and content platforms to tell engaging stories and share information to help New Zealanders find a way towards a better future.
Work closely with brand and marketing colleagues to design campaigns and initiatives aligned to key portfolios.
Deliver social and content campaigns and initiatives that contribute to brand and marketing objectives.
Work with stakeholders around the business to support their social and content needs.
Manage the governance of our social channels and content platforms and the content hosted on them.
What attributes will this person display in order to be successful in this role? To thrive in this role you'll be a great communicator, have the ability to self-start and take initiative, be collaborative, and a team player. You'll have a creative flair, an eye for detail, and the discipline to bring big ideas to fruition. Having a great attitude, being open to change and being a great problem solver will stand you in good stead. Key requirements for the role include:
5+ years social media and content experience, preferably in a large and complex environment.
A deep understanding of what makes good content for owned channels, and integrated into media channels.
Experience working with multiple stakeholders and guiding towards best practise outcomes.
Ability to work collaboratively with in-house content producers and creative/media agency partners.
If you are keen to join a fun organisation where we are proud of our culture and how we are helping New Zealanders to 'Find their way', then please review the Job Description and show your interest by submitting your application - we can't wait to read it.
Applications close Monday 16 September at 11:55pm.
Job details Reference #: 147695
Posted on: 02 Sep 2024
Location(s): 80 Queen Street - Auckland
Expertise: Public Relations / Corporate Affairs, Projects & Delivery, Marketing, Marketing Communications
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