Talent Army - Winners of Innovation in Recruitment & Recruiter of the year 2023Wellington Central, WellingtonProduct Management & Development (Marketing & Communications)Our client is a Software as a Service (SaaS) company that's been a leader in UX and information architecture (IA) tools for user research for over a decade.Their tools allow start-ups and Fortune 500 companies to test their websites, apps and products early, often and at scale — all in one place. They believe life on and offline should feel easy, even enjoyable. That's exactly what they help their customers do — build better user experiences.Key AccountabilitiesProduct Positioning and Messaging? Craft compelling value propositions and messaging that resonate with our target customers and set us apart.? Ensure consistent and effective communication of our client's value in alignment with our brand and product messaging.Go-to-Market Execution? Develop and execute product marketing strategies with key stakeholders to drive our products' awareness, demand, and adoption.? Own the creation, delivery, and performance of all content that supports product releases.? Track and analyse key performance metrics to evaluate the effectiveness of product releases. Identify opportunities to improve and implement changes.Market Analysis? Conduct regular in-depth analysis of the competitive landscape and update internal documentation and the business with product, pricing and strategy changes.? Share meaningful insights into the business based on market trends and customer interactions.Sales enablement and content? Provide sales teams with the necessary tools, training, and resources to successfully communicate our products with leads to compel buyers to choose us.? Deliver training and sales tools to our sales and success team to create deeper product understanding and help them to be more efficient and effective? Work with our awesome customers to create case study content and customer success stories? Help discover our product "champions" and nurture them to help promote OW in the community and be part of our community programsCustomer empathy? Gain deep customer empathy and understanding of the challenges and wins that our users encounter as they use our client's platform.? Create customer journey maps for customer and buyer profiles so we can effectively measure and maximise efficiency in moving our users through the funnel to ensure we can optimise our lifecycle marketing strategies? Collect, analyse, and surface customer data to identify themes representing the "voice of our customer" across the customer journey.Skills & experience? Possess exceptional ability to work cross-functionally with marketing, sales, product, and executive leadership.? Deep understanding of SaaS marketing, with at least 4+ years of product marketing experience, preferably at a B2B company.? Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market share.? A strong understanding of marketing and product metrics to help drive the right outcomes influencing revenue growth.Report this job advert Don't provide your bank or credit card details when applying for jobs.Thinking about a career as a Product Marketing Manager?Explore job and salary trends, in-demand skills and role reviews.#J-18808-Ljbffr
