Senior Product Designer

At Appetise, we're on a mission to revolutionise the way food companies understand their shoppers. Imagine being the first company in the world to track not just what people buy, but why and when they choose certain products. That's what we do. We're pioneering a brand-new approach called Share of Occasion, giving food brands real-time insights into consumer behaviour, backed by data no one else has access to.
For years, market research has been slow, expensive, and out of reach for many. Only the biggest food companies with large budgets could afford to get insights on shopper habits. We're changing that. Our data isn't just about who's buying what—it's about the real motivations behind those choices, from grocery planning to product usage. This is a game-changer for marketers in the food industry, empowering them to make smarter, faster decisions that directly drive growth.
We're disrupting the market by bringing these insights to life through our shoppable recipe platform, already loved by over 60,000 households in New Zealand and Australia. Think of it as the ultimate meal-planning tool, where consumers find their perfect recipes and brands get invaluable data on consumer choices.
Why does this matter? Because we're unlocking insights that food brands have never had before—showing them their true competition, and helping them stay ahead by deeply understanding their customers' needs and habits. With Appetise, every meal becomes a chance to gain an edge.
We're a growing, passionate team of 20, and with big ambitions for 2025 and beyond, we're looking to add new talent to help us pull off this bold vision. Our partners, consumers, and investors are all behind us, and we're ready to make waves globally.
If you're ready to join a company that's breaking new ground in the world of consumer insights, we'd love to meet you.
We're looking for a Senior Product Designer to take the helm of our product design efforts collaborating with our UX Designer, crafting world-class experiences for our B2C customers focused on meal planning, shopping and cooking and our B2B FMCG Marketers who want Insights on consumer eating behaviours. In this role, you'll lead design strategy, champion user-centred design best practice, and collaborate closely with cross-functional teams to bring innovative solutions to life.
This is your opportunity to shape the future of Appetise, where your designs will empower users, drive engagement, and deliver real-world impact. You'll help us on our mission to transform Appetise into a world-class product company. If you're ready to bring your creativity, leadership, and design expertise to the forefront, we want to hear from you!
Responsibilities:You must have created the end-to-end design process for SaaS products, ensuring cohesive and high-value user experiences across all touch points.You must have experience defining and evolving design systems to ensure consistency and scalability across products as the company grows globally.You must be capable of mentoring junior designers, fostering a collaborative, user-centred design culture, and promoting best practices to enhance product impact and customer satisfaction.You have experience collaborating with product managers, engineers, go-to-market teams, and customers to shape product strategy and roadmap while advocating for user-centric outcomes.You use qualitative and quantitative insights to identify opportunities, propose impactful design changes, and guide decision-making for cross-product features and roadmaps.You must be able to facilitate design projects from ideation to execution in a fast-paced startup environment, balancing strategic components with day-to-day execution.You must have a deep understanding of SaaS user behaviours, particularly in B2B or global markets, and the ability to translate user research and testing insights into actionable design outcomes.You will need expertise in creating wireframes, prototypes, and high-fidelity designs that prioritise simplicity, usability, and scalability.You will have advanced knowledge of industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite) and familiarity with evolving design systems to support growth.As a member within our technology team:You have strong communication skills and love to seek and accept feedback.You love to understand our customers directly and advocate for them.You build for simplicity, keeping things flexible and you're able to pivot focus as we need to.You love to iterate quickly and launch changes often.You can deal with the uncertainties and dynamics of a start-up, but this gives you a lot of freedom and the opportunity to contribute your own ideas.The team:As a key member of our ~10 person product team, you'll have the opportunity to directly contribute to revolutionising the way our customers shop for food, and how our brands use the data. You'll be working on both our existing product and new products that we bring to market.
What's the Product team's roadmap:We launched an Insights Application to enable brands to get to know their customers and that's offered to our 70+ Brands.We're building new data architecture for both Insights and Product data used by both our B2B and B2C customer apps.We're excited to plan what's next involving Consumer features, Insights and AI work.Our technology ecosystem our engineers collaborate on:Our Application Engineers build on: Vue, Blade, Laravel, Tailwind, and Bootstrap.Our Application Engineers use a combination of the Laravel ecosystem: Laravel Breeze, Vapor, Nova, and open to exploring others.Our Data Engineers build on Snowflake.We're exploring use of AI and Analytics tools to be integrated across our products.You'll report to Steve, our Head of Engineering.
At Appetise, our culture drives our success.
We pride ourselves on creating an environment where talented and dedicated people thrive.
Core Values:We are strongest as a teamChange for the betterLearning from every outcomeCommitment to our customersThis mindset helps us win in the fast-paced food tech landscape. We're a true startup - our team contributes ideas that will help shape the future of Appetise. We're a passionate team, we value open communication, and we don't take ourselves too seriously.
We value a variety of personalities, viewpoints, and cultures, knowing that different perspectives bring a new flavour to our solutions.
Our HQ is in Christchurch. We embrace future flexibility and offer location and time adaptability. WFH is optional on Wednesdays and Fridays. Work at your peak efficiency. As long as the mahi is done, we are happy.
Our Christchurch office is pet-friendly and includes fun times like Treat Tuesdays, quarterly team days, and in-office games. Once a quarter, we put down the tools and have some fun for a day—kayaking, zip-lining, and paint and sip have been some of our recent faves. These fun moments aren't just perks, though (and they take place during work hours). They show the importance we place on working as a team and being passionate about what we do.
We're open to discussing our salary range for this role of $125-145k NZD. In addition, you'll be eligible to participate in our employee stock ownership plan.

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