Senior Manager Analytics and Performance Marketing Business/Systems Analysts (Information & Communication Technology) Full time Datacom works with organisations and communities across Australia and New Zealand to make a difference in people's lives and help organisations use the power of tech to innovate and grow. About the role (your why) We have an exciting role supporting our wider Group Digital Marketing Team as a Senior Manager Analytics and Performance marketing. This role is responsible for leading the analytics and performance marketing efforts to drive growth and optimise marketing strategies. This role involves using data-driven insights to enhance customer acquisition, engagement, and retention. The ideal candidate will have a strong analytical background, extensive experience in performance marketing, and the ability to translate data into actionable strategies. What you'll bring Strong analytical skills with experience working with data analysis tools and platforms (e.g. CDP, Google Analytics, SQL and Excel) Proven experience in delivering and optimising large-scale marketing campaigns Strong project management and organisational skills Ability to work in a fast-paced environment and manage multiple projects simultaneously Familiarity with content management systems (CMS), analytics platforms and customer relationship management (CRM) tools with the ability to navigate stakeholder requests effectively. Collaborative by nature, you thrive in large teams, and can break down technical information with clarity and confidence. Your excellent verbal and written communication skills enable you to engage stakeholders across various levels, and you approach assignments with the initiative to consistently deliver results. Your ability to network and build relationships within your area of expertise sets you apart as a valuable contributor. Responsibilities Enhance business outcomes with actionable insights from data-driven strategies. Accountable for analytics platforms, serving as the vital functional lead within Datacom. Working collaboratively within a cross-functional team with UX/UI, creatives, communications, marketers, internal stakeholders and agencies to optimise effective digital marketing strategies aligned with business goals. Analytics and reporting: Develop and implement a comprehensive analytics framework to measure digital channel and campaign performance Create and maintain dashboards and reports to track key performance indicators (KPIs) and campaign effectiveness Customer journey analysis & optimisation: Map and analyse the entire customer journey to identify pain points and opportunities for improvement Develop and implement strategies to optimise the customer journey and enhance overall customer experience Conduct A/B testing and multivariate testing to evaluate the impact of changes and improvements on conversions Collaborate with marketing, product, and GTM teams to align strategies and ensure a seamless customer experience Performance marketing: Execute and optimise campaigns across multiple channels (SEM, display, social media, email, etc.) Collaborate with creative, content and marketing teams to develop compelling ad creatives and landing pages Share insights to deliver and execute data-driven strategies, that drive customer acquisition, engagement, and retention. Identify opportunities for growth and optimisation within existing and new digital channels Team leadership: Lead and mentor a team of data analytics and digital specialists Culture and Benefits Datacom is one of Australia and New Zealand's largest suppliers of Information Technology professional services. We have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It's our people that give Datacom its unique culture and energy that you can feel from the moment you meet with us. We care about our people and provide a range of perks such as social events, chill-out spaces, remote working, flexi-hours and professional development courses to name a few. You'll have the opportunity to learn, develop your career, connect and bring your true self to work. You will be recognised and valued for your contributions and be able to do your work in a collegial, flat-structured environment. Our digital team is very flexible around how we work and fitting work around non-negotiable other commitments is important to us, including when we choose to come to the office. We operate at the forefront of technology to help Australia and New Zealand's largest enterprise organisations explore possibilities and solve their greatest challenges, so you will never run out of interesting new challenges and opportunities. We want Datacom to be an inclusive and welcoming workplace for everyone and take pride in the steps we have taken and continue to take to make our environment fun and friendly, and our people feel supported. #J-18808-Ljbffr
