Company description:The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.Job description:Are you a marketing enthusiast with a track record of driving results and a hunger for taking your career to the next level? NUS-ISS is on the lookout for a Senior Executive to play a pivotal role in the team as we embark on a journey to position NUS-ISS as the foremost institution for lifelong learning, digital talent development, and organizational digital transformation and excellence.Job ResponsibilitiesSupport Communications Strategy: Support and drive digital outreach and engagement in line with organization's objectives using social media, marketing materials, and community channels.Execute Marketing Campaigns: Implement multi-platform campaigns across organic and paid media, contributing to lasting digital connections with our audience.Multi-Channel Branding: Boost brand awareness using SEO, SEM, social media, and more to effectively reach target audience.Agency Partnership: Collaborate with agencies to optimize online advertisements on platforms like Google Adwords and Facebook, amplifying brand presence.Creative Design Support: Assist in designing marketing materials that align with our visual identity across various media.Collateral Development: Collaborate with the creative/production team in the creation and curation of marketing communication collateral, including videos, e-newsletters, e-mailers, and printed materials to ensure broad targeted reach.Event Planning and Execution: Support in planning and executing large-scale events that reflect our marketing goals.QualificationsBachelor's degree in Mass Communication, Marketing, Business, or a related field.At least 5 years of experience in marketing, with a focus on digital marketing and communications.Good understanding of digital marketing strategies including SEO/SEM, social media, email marketing, and content marketing.Some knowledge in analyzing and leveraging social media analytics to identify trends and opportunities for improvement.Good writing skills with the ability to craft engaging messages across social media and newsletter articles that align with the communication goals and messaging. Creative mindset with an eye for detail.Ability to collaborate effectively with cross-functional teams.Experience with marketing software and tools is a plus.
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