Goodman Fielder is New Zealand's largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day. Our brands include Meadow Fresh, Puhoi Valley, Yoplait, Vogel's, Molenberg, and Edmonds…just to name a few! We are passionate about what we do and strive to be the best marketing team in New Zealand. We are looking for equally passionate and talented individuals to join our business, and be part of our success.
We are looking for a Senior Brand Manager to join our high performing Dairy team. Reporting into the Head of Portfolio – Dairy, you will primarily be working on our Yoghurt portfolio with responsibility for the Yoplait and Puhoi Valley brands. This is a full-funnel marketing role with strategy, innovation, communications, and execution within its remit. There are few marketing roles in New Zealand like it!
To be successful in this role, you will be a commercially savvy marketer who gets stuff done. You will have a proven track-record of success and be able to demonstrate strong marketing disciplines. Vital to your success will be your positive attitude, growth mindset, and ability to work well as part of a team.
Key Responsibilities Include
Driving growth through developing and executing annual brand plans.
Championing consumer insight led strategy & innovation to future-proof our brands and capture emerging value.
Planning and managing marketing activity, and optimising mix of marketing to achieve market share, profit, and sales objectives.
Delivering the full brand P&L's and annual budget of the portfolio
Leading cross-functional alignment and relationships with our Category, Sales, Finance and Operational leaders
Contributing to the capability development of the marketing team on our journey to win across our whole portfolio in all channels.
Contributing to Business Leadership Team for the dairy portfolio and wider marketing team.
The Successful Applicant Will Have
5+ years' experience in FMCG marketing (food & beverage experience preferred)
Experience in leading cross-functional teams
Successfully brought new product innovation to market
Delivered through-the-line marketing campaigns
Strong commercial acumen, and confidence working with data and financials
A passion for marketing, and an interest in current marketing best practice
This is an exciting role and opportunity to join the Goodman Fielder marketing team, where you have the ability to lead the marketing thinking for your portfolio with the support of a larger organisation.
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