Brand Management (Marketing & Communications)Full timeDo you know your Douyin from Dougou? Do you know your meta from Google? The Mr Apple team is keen to know you!Are you looking to put your marketing skills to good use building an international brand? Do you get excited by having a high degree of ownership and driving successful outcomes? Here at Mr Apple, you'll get all this and more in this newly created Senior Brand Manager role.What you'll be doingAs the Senior Brand Manager, you are tasked with creating a highly recognised premium brand across Asia. Reporting to the Marketing Manager, you will have a high degree of ownership to engage content and advertising across our portfolio. There is lots of scope to use your creativity to sell the story and inspire consumers to "love" your brands with the support of in-market agencies and a highly engaged sales team.Your key responsibilities will include:Working with agencies in NZ and overseas markets to develop social media and advertising plans that will tell the brand story in each market.Developing opportunities to link to purchase – through e-commerce, social commerce, and conventional retail – to enable consumers to 'buy now' wherever they are.Using the data at your fingertips to keep campaigns optimised and provide feedback to teams on what's hot and trending.What you'll bring:You MUST be a native Mandarin speaker and native user of Chinese social media platforms.You'll have studied marketing or have experience in Marketing or Brand Management, ideally within FMCG.You can demonstrate how you've managed a brand, kept it within guidelines, and to target.Comfortable telling a story and inspiring your audience, while understanding how to flex a story across different cultures and languages.You're a collaborator, able to influence to get the right outcomes while listening and taking others' perspectives onboard.We work in a fast-paced and fluid environment, so you need to be comfortable with ambiguity and able to pivot quickly.You have the right to work in New Zealand and can pass pre-employment checks.What we offer:Make your mark globally with autonomy to create and drive the brand strategy.Travel to market to get greater insight into the apple category and the cultural context.Opportunities to grow your expertise within your role and the wider business.Join a supportive, innovative, and future-focused team.An environment where we embrace diversity and unique ideas.If you want to be part of a business that delivers world-class marketing campaigns alongside world-class apples, then please apply now!Who we are:Mr Apple is New Zealand's largest integrated apple grower, with 15 orchards and 5 Post Harvest facilities across the sunny Hawke's Bay. We are proud to be part of Scales Corporation. After 120 years, Scales has established itself as a market leader in agribusiness. At Mr Apple, our team of experts prides themselves on apple perfection – to achieve this, we hire and grow a diverse workforce of people from all backgrounds, experiences, and perspectives.
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