Overview Work for a global company with some of the world's most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is nurtured. Bluebird Foods Ltd, proudly in NZ for 70 years, we are the leader in Salty Snacks and well known for our most loved and trusted range such as Bluebird Originals, Doritos, Copper Kettle, Grain Waves, Twisties and Cheetos! As part of PepsiCo, we were recognised as a Top Employer consecutively in 2021, 2022 and 2023! Due to an internal promotion, we currently have an exciting opportunity to join our NZ Marketing Team as a Senior Brand Manager, specialising in our flagship brand, Bluebird and extruded products, including Cheetos. This role is responsible for the continual review of strategies and financial performance of the assigned brand portfolio. This SBM role will see you investigating, recommending, and implementing new processes and practices that improve business performance and deliver on KPIs. Responsibilities Reporting to the Marketing Manager (NZ), you will be accountable for: Strategic Leadership to Drive Portfolio Growth: Develop and implement mid and long-term strategies for the assigned portfolio of brands Lead with insights to develop marketing plans that deliver on net revenue, share and profit growth objectivesExecute key growth initiatives to deliver the yearly portfolio growth and market share targets as defined in the short and long-term Business PlanProactively identify, develop, prioritize and execute effective product and packaging innovation to drive growth opportunities based on key consumer trendsLead investment proposals via developing compelling Business Plan to gain Senior Management approval to invest in expenditure for NPD, where applicableProvide thorough measurement and evaluation throughout the various stages of the NPD processCreative and Activation Development Identify the strategic objectives and consumer/customer insight to develop a clear integrated marketing communications (IMC) strategies and brief agencies accordinglyLead development and evolution of multi-year marketing campaignsLead media strategies and manage execution of media elements to deliver highly effective communication that builds brand equity and maximises ROIMeasure and track performance vs Brand KPI's, volume, share and profit objectivesLiaises with agency partners to develop strong creative, packaging design, activations and media plans across Traditional, Social and Digital Media that also drive eCommerce growthKey Stakeholder Management Develop effective and integrated working relationship with all agencies (Packaging, Media, Creative, Digital, Promotions, and Experiential) to ensure effective portfolio outcomesBuild great working relationships with key ANZ team members, enabling flawless execution of initiatives by effectively utilising ANZ shared resourcesInfluence key stakeholders to embrace the proposed strategies, ensuring alignment and flawless execution of identified opportunities Qualifications To be successful in this role, you will have: A university degree in either business, management or marketing.6+ years of relevant marketing experience with at least 2 years at a Senior Brand Manager levelStrong understanding and previous work experience in FMCG industryStrong analytical skills to help gain insights for key business decisionsDemonstrated strong planning and organisational skills to effectively manage and execute multiple projects on time and on budgetIn-depth understanding of NPD stagegate process and experience managing complex projectsStrong Brand planning skills and confidence/ability to sell then into key stakeholdersPortfolio strategy development skillsExcellent Media skills (Traditional and Digital)About PepsiCo: We are a progressive and people-focused business and believe ourdiverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you: An opportunity to join a Global FMCG Company and a Top Employer of Choice!A competitive benefits packagePersonal and Professional Growth OpportunitiesBluebird Product PerksHealth and Wellness ProgramsFree access to our new onsite Gym 24/7Free Car Park and Subsidised Staff Canteen
#J-18808-Ljbffr
